Bernie Sanders launches first TV ad

2 Nov 2015 | Author: | No comments yet »

5 Messages Bernie Sanders Is Sending In His First Campaign Ad.

WASHINGTON — Sen. Given Florida’s status as a swing state in the 2016 elections, the absence of the Democratic Party’s two major presidential candidates didn’t go unnoticed during the state party’s annual convention this weekend at Walt Disney World.Bernie Sanders is airing his first television ad in two early presidential voting states, hoping to introduce himself to a broader slice of the electorate.Democratic presidential candidate Bernie Sanders is putting out his first ad of the 2016 campaign, a 60-second spot that highlights his biography and makes overtures to a constituency that he will need to beat front-runner Hillary Clinton: African-Americans. Bernie Sanders launched his first presidential campaign ad Sunday, highlighting his journey as a Brooklyn kid who turned into a thorn in the side of Wall Street — and one who’s now ready to take on chief rival Hillary Clinton. “People are sick and tired of establishment politics and they want real change,” Sanders tells a crowd featured in the $2 million one-minute ad buy that will air over the next 10-days in Iowa and New Hampshire.

Both Hillary Clinton and Bernie Sanders were campaigning in other states and missed out on what Florida Democratic Party officials called a record-breaking gathering of the party faithful. “You had some who really thought it would signal Florida’s importance” if Clinton and Sanders were to attend, said Susan McManus, a political science professor at the University of South Florida. “Others are happy that people seem engaged even without their presence, and they’re willing to be patient until the general election.” Democrats know they have to mobilize both their base and moderate voters, if they’re going to have a chance at winning not only the presidency but also Florida’s open U.S. The largely biographical ad, titled “Real Change” looks to highlight what his campaign says is his history “of standing up for working families and for principle.” “Thousands of Americans have come out to see Bernie speak and we’ve seen a great response to his message,” said Jeff Weaver, campaign manager for the Vermont senator who is seeking the Democratic presidential nomination. The ads give voters a fuller look at the Vermont independent senator’s biography, as a longtime fighter against injustice and inequality, his humble upbringing in Brooklyn, New York, and his attendance at Dr Martin Luther King’s march on Washington in 1963.

The new ad marks the next phase of Sanders’ campaign, as he seeks to build momentum after a stunning summer surge in which the self described democratic socialist drew massive crowds to campaign events across the country. Sanders’ campaign is spending $2 million to air the ads, the same amount that the campaign of former Secretary of State Hillary Clinton, his rival for the Democratic nomination, spent on her first campaign ads.

Both parties have a slate of candidates duking it out in the party primaries, hoping to put up the strongest candidate in a competitive race to replace Marco Rubio. Democratic candidate Patrick Murphy, a Jupiter congressman, picked up several major endorsements during the weekend that propelled his status as the Democratic establishment’s favorite in the race. Sanders: “The son of a Polish immigrant who grew up in a Brooklyn tenement.” A female narrator says “fighting injustice and inequality” is Mr. The announcement comes as Clinton’s campaign has been picking up momentum, extending her lead over Sanders in polls since Vice President Joe Biden announced he would not enter the race nearly two weeks ago.

The Democratic frontrunner enjoys strong support among black and Latino voters who play an influential role in South Carolina and Nevada, which follow the first two states. Life story: Sanders is known for his message of income inequality and his ideology as a democratic socialist, but he has not played up his own personal story much.

It notes his opposition to the Iraq War (which Clinton voted to authorize) and says he’s now “taking on Wall Street and a corrupt political system.” Hillary Clinton contrasted herself with Sanders in the first Democratic debate by saying, “I’m a progressive who likes to get things done.” Well, Sanders is trying to tell voters in this ad what he’s gotten done by noting praise he received “as one of America’s best Mayors” when he was the top official in Burlington, Vt., during much of the 1980s. Honesty: While the ad is positive and focuses on pumping Sanders up, there is one line that seems targeted against Clinton, where Sanders is referred to as “an honest leader.” One of Clinton’s biggest weaknesses has been that voters don’t view her as trustworthy.

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