Sanders spends $2M on 1st ad campaign in Iowa, New Hampshire

2 Nov 2015 | Author: | No comments yet »

5 Messages Bernie Sanders Is Sending In His First Campaign Ad.

WASHINGTON — Democratic presidential candidate Bernie Sanders launched his first television ads in the early voting states of Iowa and New Hampshire on Sunday, pouring $2 million into an ad buy that casts his campaign as a sharp break with the status quo. Given Florida’s status as a swing state in the 2016 elections, the absence of the Democratic Party’s two major presidential candidates didn’t go unnoticed during the state party’s annual convention this weekend at Walt Disney World. The ads give voters a fuller look at the Vermont independent senator’s biography, as a longtime fighter against injustice and inequality, his humble upbringing in Brooklyn, and his attendance at Dr. Both Hillary Clinton and Bernie Sanders were campaigning in other states and missed out on what Florida Democratic Party officials called a record-breaking gathering of the party faithful. “You had some who really thought it would signal Florida’s importance” if Clinton and Sanders were to attend, said Susan McManus, a political science professor at the University of South Florida. “Others are happy that people seem engaged even without their presence, and they’re willing to be patient until the general election.” Democrats know they have to mobilize both their base and moderate voters, if they’re going to have a chance at winning not only the presidency but also Florida’s open U.S. The largely biographical ad, titled “Real Change” looks to highlight what his campaign says is his history “of standing up for working families and for principle.” “Thousands of Americans have come out to see Bernie speak and we’ve seen a great response to his message,” said Jeff Weaver, campaign manager for the Vermont senator who is seeking the Democratic presidential nomination.

The ad, called “Real Change,” draws distinction between himself and Clinton on key issues—his opposition to the Iraq War, his plan for tuition-free public colleges and branding himself an “honest leader.” And it highlights Sanders’ civil rights activism in the 1963 March on Washington with an image of Dr. The new ad marks the next phase of Sanders’ campaign, as he seeks to build momentum after a stunning summer surge in which the self described democratic socialist drew massive crowds to campaign events across the country. Sanders’ campaign is spending $2 million to air the ads, the same amount that the campaign of former Secretary of State Hillary Clinton, his rival for the Democratic nomination, spent on her first campaign ads. There is also his work as mayor of Burlington, Vt., in Congress, and his pledge to take ‘‘on Wall Street and a corrupt political system.’’ The ad, entitled ‘‘Real Change,’’ mentions the 1 million contributors to his campaign and shows footage of his large rallies around the nation.

Both parties have a slate of candidates duking it out in the party primaries, hoping to put up the strongest candidate in a competitive race to replace Marco Rubio. Speaking truth to power.” After a solid debate performance and official exit of Vice President Joe Biden from White House consideration, Clinton now leads in Iowa and cut into Sanders’ advantage in New Hampshire. Democratic candidate Patrick Murphy, a Jupiter congressman, picked up several major endorsements during the weekend that propelled his status as the Democratic establishment’s favorite in the race.

Sanders: “The son of a Polish immigrant who grew up in a Brooklyn tenement.” A female narrator says “fighting injustice and inequality” is Mr. The Democratic frontrunner enjoys strong support among black and Latino voters who play an influential role in South Carolina and Nevada, which follow the first two states. Life story: Sanders is known for his message of income inequality and his ideology as a democratic socialist, but he has not played up his own personal story much.

Hillary Clinton contrasted herself with Sanders in the first Democratic debate by saying, “I’m a progressive who likes to get things done.” Well, Sanders is trying to tell voters in this ad what he’s gotten done by noting praise he received “as one of America’s best Mayors” when he was the top official in Burlington, Vt., during much of the 1980s. Passionate support: The ad touts that Sanders campaign has been “funded by over a million contributions,” which highlights the grassroots nature of his candidacy.

Honesty: While the ad is positive and focuses on pumping Sanders up, there is one line that seems targeted against Clinton, where Sanders is referred to as “an honest leader.” One of Clinton’s biggest weaknesses has been that voters don’t view her as trustworthy.

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