What’s hot for Halloween? Turtles, Walking Dead, superheroes

23 Sep 2015 | Author: | No comments yet »

We’re ba-aack! Shuttered stores return to life for Halloween.

PARAMUS, N.J. (AP) — Like something out of a horror tale, an abandoned store in this northern New Jersey city has come back to life, as a Halloween retailer. Spirit Halloween, a chain of more than 1,150 pop-up shops across the country, has reincarnated the former Staples store and filled it with 4,000 costumes and accessories with themes ranging from zombies to superheroes and princesses to prison inmates. The Paramus store, which took six days to set up, opened Aug. 21 and closes Nov. 1. “We are equivalent to an army operation in terms of the way we mobilize and move products,” says Steven Silverstein, CEO of the Egg Harbor Township, New Jersey-based company. Pop-up stores have been around for decades, but the trend got a big boost when retailers got the idea of short-term rentals for holidays like Halloween and Christmas.

Spirit Halloween was launched in 1983, as the holiday’s focus was evolving from children and trick-or-treating to parties for people of all ages, Silverstein says. Trucks start arriving, and the locations go from bare walls and floors to racks and shelves bursting with costumes, accessories, props and home decor. Estimates of what consumers spend on Halloween vary widely, running as high as $11.4 billion on costumes, decorations and candy in 2014, according to the International Council of Shopping Centers.

Twitter-news
Our partners
Follow us
Contact us
Our contacts

About this site