PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
By Digiday Awards • April 16, 2024 • 3 min read •
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content.
For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way. Rembrand strategically placed Starry and bubly with creators whose content aligned with each brand’s personality, as selected by PepsiCo, with cans appearing on natural surfaces in most videos. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. In the first three months, the campaign surpassed expectations with more than 12.5 million global views, across 14 content creators on YouTube and TikTok.
Innovid is being recognized in the new Best Measurement Tool category. Its solution, InnovidXP, is built for global and cross-platform TV ad measurement. Innovid serves over 1.2 billion ads and collects 6 billion data points daily to fuel powerful insights. With InnovidXP’s instant optimization tool, the platform lets advertisers close the measurement-action gap and continuously activate against those insights. Certified by 1,050 publishers and used by thousands of advertisers worldwide, InnovidXP provides a broad view of the CTV landscape and helps advertisers across both the buy- and sell-side solve challenges facing the industry.
Best Production Strategy went to Paramount+ for its success with experiential marketing and storytelling. In 2023, the global subscription video streaming service, which offers a “mountain of entertainment” per a tagline, brought the ultimate mountain lodge experience to fans across the U.S. The Lodge traveled from two of the country’s highest-traffic ski destinations to SXSW, VidCon and San Diego Comic-Con. The experience featured immersive installations recreating the settings of popular shows, including “1923” and “Star Trek: Picard,” as well as interactive sports and music-themed areas and a recreation of the iconic Paramount Theater. The Lodge generated more than 49 million impressions, over 100 news articles and welcomed more than 13,000 visitors during its tour. Paramount+ also saw an increase in new customers during and after the activation window, demonstrating its effectiveness in elevating brand perception.
The 2024 Digiday Video and TV Awards winners guide will be revealed here on Tuesday, April 30, 2024.
Full 2024 Digiday Video and TV Awards winners list below:
Advertising Partner of the Year
- Experian Marketing Services and Cuebiq
Best Ad
- Duncan Channon & Rosetta Stone
Best Ad Tech Innovation
- PepsiCo & Rembrand
Best Brand Film – Series
- Courageous Studios & Amica
Best Brand Film – Single
- Courageous & Expedia
Best Connected TV Platform
- Tatari
Best Creator/Influencer Video Campaign
- Kyra & Polaroid
Best Digital Video Platform
- Publica by IAS
Best Distribution Strategy
- Prime Video & Little Dot Studios
Best FAST Channel
- MotorTrend
Best Live Video Strategy
- Bambuser & Free People
Best Measurement Tool
- Innovid
Best Multi-Platform Video Campaign
- Seiko Epson Corporation
- Tonies
Best Original Programming
- Business Insider
Best Production Strategy
- Paramount+ with SHOWTIME – The Lodge
Best Shoppable Content Strategy
- Roku
Best Social Video Campaign
- Planet Fitness
Best Streaming Service
- MotorTrend
Best TV/Streaming Advertising Program
- The Weather Channel Television Network
Best Use of Generative AI
- Business Insider X Papercup
Best Use of TikTok
- INNOCEAN USA
Best Use of YouTube
- Prime Video & Little Dot Studios
Best Video Podcast
- NBCUniversal
Brand Studio of the Year
- Warner Bros Discovery’s Courageous Studios
Digital Studio of the Year
- Philip Morris International
Short Form Video of the Year
- Better Homes & Gardens
Video Executive of the Year
- Chieu Luu – Director of Video, South China Morning Post
Video Producer of the Year
- Graham Flanagan, Senior Correspondent, Business Insider
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