And how to stop getting stuck in ruts.
June 05, 2024
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In life and at work, we often get stuck persisting in unpleasant activities even when more enjoyable and equally effective alternatives exist. Research shows this happens due to “entrenchment,” where repeating an activity blocks consideration of better options and makes you more likely to keep doing it. The author’s research focuses on enhancing well-being by limiting over-persistence in these tasks and suggests solutions that include reducing repetition, dividing attention, and alternating tasks to break the cycle of entrenchment. By adopting strategies to prevent entrenchment, individuals and organizations can increase employee satisfaction and efficiency.
We often find ourselves mired in unpleasant tasks. And the longer we do an unpleasant task, the more stuck we become — persisting even if there are opportunities to switch to more enjoyable alternatives that would achieve the same goal. For instance, think about the last time you struggled to type a long email on your phone rather than switch to your nearby computer, where you could complete the task more comfortably. Or consider the last time you painstakingly formatted a document by hand rather than using a readily available software that could automate the process. Or even reflect on the last time you had an hour to pass and spent it watching an unenjoyable TV show rather than going outside for a pleasant stroll.
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Alicea Lieberman, PhD, MPH is an Assistant Professor in Marketing and Behavioral Decision Making at The UCLA Anderson School of Management. Her primary research focuses on judgment and decision making with an emphasis on self-control, motivation, and behavior change. She uses lab and field experiments and is committed to harnessing social and behavioral research to impact policy and improve societal health and well-being.
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