Kindred Group has published its latest Responsible Gambling Metrics report, highlighting its success in tackling harm in the six months ended December 31. The second half of 2024 showed that the percentage of customers who reduced their spending after intervention declined slightly.
Many Players Reduced Their Gaming and Spending after Intervention
The H2 responsible gambling report provided crucial insights into the effectiveness of the company’s anti-gambling harm measures and success in tackling harm and helping its clients minimize risks.
The company clarified that not all at-risk consumers are necessarily experiencing gambling harm. As a result, contacting such players is key to preventing overspending and problem gambling.
In the H2 report, Kindred said that the percentage of customers contacted as a result of suspected or at risk of problem gambling stood at 0.90%, highlighting a fairly low risky gaming percentage. Of these, 61.6% reduced their gambling after being contacted by the gambling operator.
In the meantime, 74.2% reduced their deposits after the intervention. As mentioned, this figure marked a slight decrease from the first half of 2024 when 76.85% of all players contacted by Kindred’s safer gambling team reduced their deposits.
Kindred added that 2.4% of the customers it contacted opted to exclude themselves from gambling for a period under six months. Another 2.2% of the contacted players chose to exclude themselves from gambling for six months or longer.
Kindred Is Committed to Maintaining Transparency
As per its responsible gaming commitments, Kindred Group contacts players who are believed to be at risk or experiencing harm. A contact can include on-site tailored messaging that urges players to tone down their spending and SMS and e-mail messages containing responsible gambling information.
In some cases, Kindred’s team of problem gambling experts would even contact customers on the phone to discuss potential markers of harm and the responsible gambling tools available for reducing risky behavior.
Kindred’s report is in line with its commitment to maintain transparency, raise public awareness, and contribute to a fact-based dialogue about high-risk gambling behavior. Kindred, alongside Swedish operators ATG and Svenska Spel, agreed to publish these reports every six months and highlight the number of players it has contacted and its effectiveness in reducing gaming harm.
These transparency efforts are designed to show Swedish industry stakeholders how effective proper regulation, technology, research and human contact can be in minimizing the risks of harm.
Kindred Merged with FDJ But Had to Leave Poland
In the meantime, Kindred was forced to exit Poland shortly after Graj Legalnie’s scrutiny. The Polish regulator had accused the unlawful operation of the Unibet brand, saying that it is depriving the Polish State Treasury of millions of zloty.
This exit came not long after Kindred’s merger with La Française des Jeux (FDJ), which created a new European gaming powerhouse. In October, FDJ started the squeeze-out process to acquire the remaining shares of Kindred and finalize its takeover.
