Meghan Markle teases first As Ever product launch in ‘memory’-filled vision board
Meghan Markle teased that she may be releasing a raspberry spread as the first product of her new As Ever rebrand.
The Duchess of Sussex took to Instagram Thursday night to share a photo of her personal “memory” vision board which included three white As Ever labels with “Raspberry Spread” written in the center.
Markle also hinted at the launch earlier this week when she shared another Instagram snap of a luscious brunch spread featuring two unlabeled jars of jam.
To some fans, the possible raspberry jam may not come as a surprise since she previously debuted jars of jam under the old name of her brand, American Riviera Orchard.
The former “Suits” actress, 43, gave further insight into her rebrand with her vision board, which included pictures of homemade food, a drawing of her and her husband, Prince Harry, and handwritten notes from their children, Prince Archie, 5, and Princess Lilibet, 3.
Markle seemed to drop other hints about the vibe of her brand by including clips with sayings and phrases written on them.
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“I love you with all my butt. I would say heart but my butt is bigger,” one of the cards read, while another said, “Not to spoil the ending for you, but everything is going to be okay.”
Markle also added a menu to the side of the board with the items, “Farm fresh eggs, carrots two ways, sweet treats” written in black calligraphy.
The “Harry & Meghan” star rounded out the board with her new As Ever logo, a California State Route 33 sign, a photo of her capturing food content and a gift certificate to the famed restaurant Chez Panisse.
Markle did not appear to feature any content that showed the previous name of her brand, American Riviera Orchard.
Markle announced on Tuesday that she was renaming her brand because American Riviera Orchard “limited” the business.
“Last year, I had thought, ‘American Riviera, that sounds like such a great name,’” she said in an Instagram post. “It’s my neighborhood… it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”
She further explained, “As Ever essentially means as it’s always been. … I’ve always loved cooking and crafting and gardening — this is what I do.”
Markle has yet to share an exact launch date or the products she’ll be launching, but she previously teased that the brand will come to fruition around spring 2025.
In the meantime, her new Netflix lifestyle show, “With Love, Meghan,” will premiere on Netflix March 4.
