Samsung targets to cross 100 million Galaxy A series unit sales this year

Smartphone maker Samsung is targeting to cross 100 million Galaxy A series unit sales in India this year as it expands its portfolio with the launch of two new models — A56 and A36, each available in three variants, a senior company official said on Monday.

Samsung India Mobile Experience Vice President Aditya Babbar said the new A series devices would be made in India. “As per Counterpoint Research, there are 89 million happy customers on the A series. We are targeting greater than 100 million devices in A series this year,” he noted.

Babbar said that according to Counterpoint Research, last year, Samsung was an absolute leader in the price segments of ₹25,000-35,000 and ₹35,000 to ₹50,000 in which Galaxy A56 and Galaxy A 36 are being launched, and the company expects to maintain that trend.

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Samsung has launched three variants of Galaxy A56 in the net effective price range of Rs 41,999 to Rs 44,999 apiece, with the high-end model having 12 GB system memory and 256 GB internal storage.

The three variants of Galaxy A 36 have been priced from ₹32,999 to ₹ 35,999. “Galaxy A56 5G and Galaxy A36 5G measure just 7.4 mm in thickness. There are a lot of segments first that are coming in the phone. We are bringing AI in these phones,” Babbar said.

Galaxy A56 5G and Galaxy A36 5G smartphones come with a triple-camera system featuring a 50-megapixel (MP) main lens. Both devices are dust and water-resistant with an IP67 rating. Galaxy A56 5G has Exynos 1580 chipset, and Galaxy A36 5G runs on the Snapdragon 6 Gen 3 Mobile Platform.

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