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Technology
Discord puts proof behind its ad pitch with first measurement push
By Alexander Lee • October 2, 2025 • Discord has shared the results of its first-ever ad measurement test — and…
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Technology
How EssentiallySports’ creator program benefits both sides of the equation
By Alexander Lee • September 18, 2025 • Ivy Liu This article is part of Digiday’s coverage of its Digiday…
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Substack’s video bet could be a growth hack for small creators
By Alexander Lee • July 2, 2025 • Ivy Liu As Substack invests in video content, the platform’s smaller creators…
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Technology
‘We have our understanding of what we accept or what we don’t accept’: Kick’s co-founder talks creator push and growing pains
By Alexander Lee • April 15, 2025 • Streaming platform Kick is on a mission to onboard as many creators…
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Technology
Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased
By Alexander Lee • April 4, 2025 • Ivy Liu January’s TikTok outage has served as a wake-up call for…
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Technology
Creators and influencers on edge about Meta’s reported Reels spin-off
By Alexander Lee • March 11, 2025 • Ivy Liu Meta’s plan to potentially spin Instagram Reels into a standalone…
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Technology
As independent, creator-owned media companies flourish, Rooster Teeth is looking to join the party
By Alexander Lee • February 13, 2025 • Ivy Liu Rooster Teeth is officially free from its corporate overlords. Now…
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Technology
Why creators’ pushback against Honey is about more than skimmed affiliate revenue
By Alexander Lee • January 10, 2025 • Ivy Liu Over the past two weeks, a growing cohort of digital…
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Technology
How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics…
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Technology
How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
By Alexander Lee • December 18, 2024 • After an ambitious, but abortive, effort to diversify its business in 2023,…
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