Alexander Lee
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Technology
Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims
By Alexander Lee • October 31, 2024 • Ivy Liu A cadre of digital creators is accusing Twitch of antisemitic…
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Technology
Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger
By Alexander Lee • October 4, 2024 • Like many other businesses, Unilever wants to get its brands in front…
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Technology
Car brands from BMW to Volkswagen lean into in-car gaming
By Alexander Lee • August 29, 2024 • With a potential slowdown in car sales on the horizon — and as…
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Technology
Why Esports World Cup sponsors aren’t in it for the viewership
By Alexander Lee • July 26, 2024 • Ivy Liu Three weeks into the inaugural Esports World Cup, which wraps…
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Technology
How Fortnite and Roblox are becoming marketing tools for the music industry
By Alexander Lee • June 28, 2024 • Ivy Liu As platforms such as Fortnite and Roblox become full-service platforms…
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Technology
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
By Alexander Lee • May 28, 2024 • Ivy Liu Gaming is well on its way to becoming a part…
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Technology
Why The Voice is investing in a cross-platform metaverse strategy
By Alexander Lee • May 9, 2024 • Ivy Liu The international reality television franchise The Voice has launched its…
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Technology
En el mundo del marketing, el anime sigue los pasos del sector de videojuegos
Language: EN | ES By Alexander Lee • 2 Mayo 2024 • En 2024, los marketers deberán prestar atención al…
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Technology
How Blast is finding esports success through the ‘co-production’ model
By Alexander Lee • February 29, 2024 • 4 min read • Ivy Liu As esports winter extends into 2024, Blast has…
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Technology
The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same
By Alexander Lee • February 16, 2024 • 6 min read • Ivy Liu The Xbox brand is transforming — and the rest…
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