Alexander Lee
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Technology
Why Esports World Cup sponsors aren’t in it for the viewership
By Alexander Lee • July 26, 2024 • Ivy Liu Three weeks into the inaugural Esports World Cup, which wraps…
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Technology
How Fortnite and Roblox are becoming marketing tools for the music industry
By Alexander Lee • June 28, 2024 • Ivy Liu As platforms such as Fortnite and Roblox become full-service platforms…
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Technology
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for now
By Alexander Lee • May 28, 2024 • Ivy Liu Gaming is well on its way to becoming a part…
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Technology
Why The Voice is investing in a cross-platform metaverse strategy
By Alexander Lee • May 9, 2024 • Ivy Liu The international reality television franchise The Voice has launched its…
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Technology
En el mundo del marketing, el anime sigue los pasos del sector de videojuegos
Language: EN | ES By Alexander Lee • 2 Mayo 2024 • En 2024, los marketers deberán prestar atención al…
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Technology
How Blast is finding esports success through the ‘co-production’ model
By Alexander Lee • February 29, 2024 • 4 min read • Ivy Liu As esports winter extends into 2024, Blast has…
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Technology
The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same
By Alexander Lee • February 16, 2024 • 6 min read • Ivy Liu The Xbox brand is transforming — and the rest…
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Technology
As Apple’s Vision Pro headset rolls out, brands and game developers brace for impact
By Alexander Lee • February 2, 2024 • 5 min read • Ivy Liu As of today, Apple’s Vision Pro headset is…
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Technology
How the world’s most ambitious esports league shrank to nothing: An oral history of the Overwatch League
The Overwatch League is officially done with, but the story of the “Overwatch” community isn’t over yet. With a successor…
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Technology
How BLAST’s Rocket League deal provides a window into an alternate future for esports
By Alexander Lee • January 17, 2024 • 1 min read • Ivy Liu As of January 4, the Danish esports company…
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