Amazon Ads
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Technology
Q&A: How Amazon Ads and PMG are unlocking performance with AI-driven programmatic
Sponsored by Amazon Ads • December 2, 2024 • Brian Tomasette, director of product, Amazon DSP Ad technology is changing…
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Technology
How brands are leveraging holistic video to drive full-funnel performance
In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including…
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Technology
How bid shading drives cost efficiency for advertisers in a world without ad IDs
Sponsored by Amazon Ads • August 22, 2024 • Neal Richter, director of science and engineering, Amazon DSP As ad…
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Technology
How signal collaboration is unlocking the power of publisher first-party data
Sponsored by Amazon Ads • June 12, 2024 • As the value of legacy identifiers declines, publishers are rethinking their…
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