Greg Kita
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Technology
How Intent Data and AI Can Come Together to Produce Better Personalization
As a marketing strategist with over a decade’s worth of experience, I’ve seen personalization strategies that run the gamut from…
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Technology
A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far
Almost overnight, artificial intelligence has jumped out of the pages of science fiction and into our business reality. Though not…
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