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Technology
‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce
By Kimeko McCoy • October 3, 2025 • Ivy Liu For a company that reportedly has no plans to advertise,…
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Technology
How Volvo is marketing its electric vehicles in a moment of uncertainty
By Kimeko McCoy • September 24, 2025 • Ivy Liu President Donald Trump’s so-called “big beautiful bill” ends a $7,500…
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Technology
‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
By Kimeko McCoy • September 12, 2025 • After years of growth going up and to the right, retail media…
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Technology
Why generative AI doesn’t fit into a standard in-housing playbook – yet
By Kimeko McCoy • August 20, 2025 • Ivy Liu The industry has moved functions in-house, establishing playbooks from everything…
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Confessions of an agency exec on using AI in global campaigns despite regulation
By Kimeko McCoy • August 15, 2025 • Ivy Liu While most AI companies have headquarters in Silicon Valley, U.S.…
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Technology
Brands navigate political tightrope amidst heightened culture war risks
In the midst of escalating culture wars, brands seem more careful than ever to avoid political pitfalls and anything that…
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Technology
Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025
By Kimeko McCoy • June 20, 2025 • Digiday covers the latest from marketing and media at the annual Cannes…
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Technology
AI screenings, budget cuts, and burnout: What’s really behind advertising’s hiring disconnect
By Kimeko McCoy • June 13, 2025 • Ivy Liu The job market has never been easy to navigate. But…
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Technology
Rosé, deals, repeat: How to survive Cannes Lions
By Kimeko McCoy • June 10, 2025 • Digiday covers the latest from marketing and media at the annual Cannes…
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Technology
‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning,…
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