Kimeko McCoy
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Technology
‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning,…
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‘Gag orders all around’: Confessions of a comms professional on DEI backlash
By Kimeko McCoy • February 19, 2025 • This article is part of our Confessions series, in which we trade…
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Technology
Here are the cases for and against an $8 million Super Bowl ad
This story is part of Digiday’s annual coverage of the Super Bowl. More from the series → HexClad, a direct-to-consumer…
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Technology
2025: The year of Twinkies, cockroaches, and chaos — Digiday Podcast looks ahead to a tumultuous year
By Kimeko McCoy • December 31, 2024 • Subscribe: Apple Podcasts • Spotify 2025 is expected to be a hell…
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Technology
2024 in review: From AI boom to election frenzy, Digiday editors look back
By Kimeko McCoy • December 24, 2024 • Subscribe: Apple Podcasts • Spotify Hold on tight. The rollercoaster that was…
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Technology
Confessions of an agency founder and chief creative officer on AI’s threat to junior creatives
By Kimeko McCoy • November 29, 2024 • Ivy Liu This article is part of our Confessions series, in which…
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Technology
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
By Kimeko McCoy • November 8, 2024 • Ivy Liu Brands used to carefully curate their social media pages, presenting…
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Technology
Mondelēz takes AI in-house to try and curb marketing costs
By Kimeko McCoy • October 23, 2024 • Ivy Liu Another tentacle of the in-house trend has seemingly wriggled loose,…
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Technology
Retail media networks under scrutiny amid calls for transparency and accountability
By Kimeko McCoy • October 10, 2024 • Ivy Liu It’s a familiar tale: A new media channel becomes the…
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Technology
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
By Kimeko McCoy • May 3, 2024 • 5 min read • Ivy Liu Retailers are either beefing up their retail media…
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