Kimeko McCoy
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Technology
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
By Kimeko McCoy • November 8, 2024 • Ivy Liu Brands used to carefully curate their social media pages, presenting…
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Technology
Mondelēz takes AI in-house to try and curb marketing costs
By Kimeko McCoy • October 23, 2024 • Ivy Liu Another tentacle of the in-house trend has seemingly wriggled loose,…
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Technology
Retail media networks under scrutiny amid calls for transparency and accountability
By Kimeko McCoy • October 10, 2024 • Ivy Liu It’s a familiar tale: A new media channel becomes the…
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Technology
CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape
By Kimeko McCoy • May 3, 2024 • 5 min read • Ivy Liu Retailers are either beefing up their retail media…
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Technology
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
By Kimeko McCoy • April 3, 2024 • 4 min read • Ivy Liu Four months into Google’s Chrome cookie conundrum, the…
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Technology
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
By Kimeko McCoy • February 6, 2024 • 4 min read • Ivy Liu This story is part of Digiday’s annual coverage…
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