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Technology
Why Horizon and Havas are joining forces in the U.S. market
French agency holding company Havas and Horizon Media, the largest indie media shop in the U.S., are set to pool…
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Technology
Amazon reverses its Google Shopping retreat, making life harder for performance buyers
By Sam Bradley • August 29, 2025 • Ivy Liu The sunny days are turning colder, the kids are headed…
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Technology
Media agencies scrutinize paid search adjustments amid zero-click signal confusion
As consumers shift the way they seek out information on the web thanks to AI, marketers and media agencies are…
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Technology
Media Buying Briefing: Havas joins race to find answers to clients’ zero-click search queries
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over…
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Technology
Inside Unilever’s AI beauty marketing assembly line — and its implications for agencies
Unilever’s been building a generative AI assembly line for its digital creative. The system might offer a model for heavyweight…
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Technology
Here’s what media buyers say they need to accelerate ad spend on Netflix
Netflix’s advertising business definitively took flight in the first half of 2025. But despite client demand, buyers say a lack…
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Advertisers expand affiliate efforts as creator marketing matures
By Sam Bradley and Alexander Lee • July 24, 2025 • Ivy Liu With the influencer sector now reaching maturity,…
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Technology
Who is Cindy Rose, WPP’s insider-outsider pick for its next CEO?
By Sam Bradley • July 10, 2025 • WPP has been flirting with the idea of becoming an “AI-driven platform…
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Technology
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval…
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Technology
WPP Media launches its ‘Manhattan project’ tech solution into a crowded AI market
By Sam Bradley • June 5, 2025 • Ivy Liu If you thought the hype around AI was receding, think…
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