Sam Bradley
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Technology
How Amazon Prime Video made itself an essential pick for brand media plans
Amazon Prime Video’s ad business celebrates its first birthday today. Over the course of 12 months, it’s fine-tuned a pitch…
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Technology
Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Over three decades of expansion, Amazon has displaced countless smaller businesses in the sectors it targeted, from bookshops to main…
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With AI bias still a sticking point for clients, agencies mix human and technical fixes
Since the advent of generative AI roughly two years ago, one concern has persisted among marketers contemplating the advantages of…
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Technology
What the NBA rights deal spells out about the future of streamers, platforms in live sports
Last week, the NBA announced it — finally — wrapped negotiations between the league and media companies over its broadcast…
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Technology
Amid Oracle fallout, advertisers are weighing up challengers against established vendors
The impending closure of Oracle’s ads business has left advertisers with a tricky choice: opt for established alternatives for a…
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Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
We’re 10 weeks out from the Union of European Football Associations’ Euro 2024 tournament, one of the largest sporting events…
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