Sara Guaglione
-
Technology
News publishers didn’t sustain a traffic bump in the 2024 presidential election week like they did in 2020
By Sara Guaglione • November 13, 2024 • Ivy Liu Unlike the drawn out process of the presidential election in…
Read More » -
Technology
Three strategies publishers are adopting to drive affiliate commerce revenue for Amazon Prime Day 2024
One of the most lucrative shopping holidays for publishers’ affiliate commerce businesses, Amazon Prime Day, is approaching. Commerce publishers saw…
Read More » -
Technology
The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance
By Sara Guaglione • June 6, 2024 • Ivy Liu It seems the sudden shakeup at the top of The…
Read More » -
Technology
Podcast ad revenue growth slows, but networks and ad platforms pitch new content and ad buying tools at IAB Podcast Upfront
Despite a slowdown in podcast ad revenue growth, podcast networks and ad platforms took to the stage Thursday at the…
Read More » -
Technology
Why media companies are still hybrid, four years since the pandemic started
By Sara Guaglione • March 22, 2024 • 4 min read • Ivy Liu It’s been four years since the pandemic caused…
Read More » -
Technology
Why podcast companies are investing in AI-generated podcast translations despite questionable quality
By Sara Guaglione • March 5, 2024 • 4 min read • Ivy Liu In January, iHeartMedia announced plans to use generative…
Read More » -
Technology
Atlas Obscura looks to raise $10 million at a $24 million valuation with help from smaller investors in a tough market
Travel publisher Atlas Obscura is in the process of raising $10 million in an investment round that includes 20 returning…
Read More » -
Technology
Here is the impact of newsroom union strikes on publisher traffic and published articles
By Sara Guaglione • February 1, 2024 • 4 min read • Ivy Liu The media industry has been hit with a…
Read More » -
Technology
BuzzFeed, Culture Genesis to combine multicultural ad inventory to sell to advertisers
By Sara Guaglione • January 30, 2024 • 5 min read • Ivy Liu BuzzFeed has inked a new deal with Culture…
Read More » -
Technology
Why publishers are hesitant to add their chatbots to OpenAI’s GPT Store
By Sara Guaglione • January 26, 2024 • 5 min read • OpenAI launched an app store called GPT Store on Jan.…
Read More »
