Shalen Lowell
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Technology
The Rise of Buyer Self-Education and the Essential Role of Experts
Today’s tech buyers prefer to explore and evaluate solutions independently through peer reviews, webinars and face-to-face events, interactive trials, vendor…
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Technology
Factors to Consider when Selecting Lead Gen Campaign Content
November 20, 2023 Content According to TechTarget’s Media Consumption & Vendor Engagement Study, 92% of buyers report they are more…
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