Best Pillows 2024 | Tested By Forbes Vetted

Every one of us spends roughly a third of our lives asleep—or at least, attempting to sleep. A great pillow can really enhance all those hours spent in bed, which is why I spent four months testing 15 pillows (and then a year afterward sleeping on them) to find the best pillow. My top pick is the Coop Sleep Goods Original Adjustable Pillow, which emerged as the winner in my initial testing. After a year of sleeping on it, it’s still just as comfortable as it felt right out of the package.

Here is the complete list of winners from my testing process:

Because of the ability to adjust the stuffing level, I was able to tweak the Coop Sleep Goods Original Adjustable Pillow to offer the exact balance of support and squish that worked for me. It also washes well, is relatively affordable and doesn’t absorb heat too much—a bonus if you’re a hot sleeper like me. Meanwhile, I found the Amazon Basics Down Alternative Pillow to be the best budget pillow, a surprisingly comfortable and easy-to-clean option that has remained in my rotation a year later.

The best pillow for you, of course, depends on several factors like filling preference, sleep position, allergies and whether you have neck or back pain, just to name a few. Below, find my in-depth feedback on each pillow, as well as a helpful buying guide informed by sleep experts.

Works For Side And Back Sleepers

Of all the pillows in all the different materials I tested, the Coop Sleep Goods Original Adjustable Pillow stood out as a clear winner. This pillow uses shredded memory foam rather than a solid piece of foam, which means the materials can shift and mold to your body. It compresses when you put your head (or a bowling ball) on it, but still provides enough support to cradle your head and neck. It cooled off quickly and didn’t retain humidity, and it stood up well to washing without developing lumps, off-putting odors or frayed seams. It’s comfy without the added expense or upkeep of down.

After more than a year of sleeping on it, I found it more or less retained the original shape it had when I took it out of the box—I’ve had to fluff it a couple times, but upkeep hasn’t been onerous. I’ve also washed the pillow several times, and found that it stood up well to the wear and tear of going through my washer and dryer without distorting or taking on a weird smell.

The Coop Sleep Goods Pillow was one of the more comfortable memory foam pillows I tested. Last year, I had to shift from sleeping on my stomach to sleeping on my side to help with back and neck pain. The Coop Sleep Goods Original Adjustable Pillow eased that transition. It’s comfortable in both positions, and even worked for a spell when, thanks to a knee injury, sleeping on my back was the only way I could get any rest. My mom called it “the marshmallow pillow,” and requested that I hang on to it for her future visits to my house.

An Actually Adjustable Pillow

The best part about this pillow, however, is that it’s adjustable. It comes with an additional bag of the shredded memory foam it’s stuffed with, meaning you can add or take out fill in order to adjust the firmness to your liking (and the brand has recommended heights for side, back and stomach sleepers). In my experience, it took a couple weeks of sleeping on the pillow to figure out the correct level of filling for me. Once I got it right, I’ve only adjusted the foam filling once, when I realized that I needed a slightly loftier pillow to support my neck. The process was really easy—you just unzip the inner lining, grab a handful of the foam stuffing and pack it into the pillow.

The ease of adjustability set the Coop Sleep Goods Original Pillow apart, and it was exactly what Washington University sleep neurologist Dr. Eric Landsness suggested looking for when I spoke to him. Because finding the right pillow firmness for you is, as he put it, “a Goldilocks game,” discovering a pillow that you can also change the softness of, albeit manually through taking out and putting filling back in, was a huge draw. “Variable firmness would allow you to optimize your pillow as needed,” Landsness said. “In a pillow you’re stuck with one setting and one setting only.” But not with this pillow. Though other shredded memory foam options performed solidly in testing, this added feature is what put the Coop Sleep Goods pillow over the top.

In my testing, I noticed that many pillows took hours to dry, or smelled funny after a wash. I’ve taken to air drying the pillow if I have the time—I think it helps the memory foam bounce back to its original shape—but it also can go in the dryer on low. It takes me two or three cycles, but that’s still a lot easier to deal with than washing my down pillows. Plus, with a 100-night trial period, you can easily return the pillow if it’s not to your liking.

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To my pleasant surprise, the Amazon Basics Down Alternative Pillow consistently aced my testing, and it was the most inexpensive option I tried. I’ve been burned by very cheap pillows before—they start out fine and end up flattening out, or they provide an uncomfortably sweaty sleep experience. But the Amazon Basics is one of the pillows I keep gravitating to even a year after my initial tests. It’s also one of the pillows that both my parents liked the best in their testing, so much so that they ordered some for their house. I’ve kept these in our guest room—along with several other pillows as options—and found that most guests really like them. They haven’t flattened out or developed weird lumps even after many rounds of washing and many guests sleeping on them, and they’re a nice mixture of supportive and soft. The only complaints were from people who preferred a much firmer pillow.

Supportive And Breathable

This pillow is supportive but still has a good deal of give to it. In comparison to down options, I found it was just as soft without flattening down too much. It doesn’t end up compressing into a crumpled ball on the top of your bed, like other inexpensive pillows I tried.

In my tests, the Amazon Basics was more breathable than pricier pillows, too. It retained slightly less heat and humidity than the Brooklinen Down Alternative Pillow, which costs twice as much and can’t go through the washer or dryer. It also stayed cooler than most foam or down options, so this pillow could be a great choice if you sleep hot.

Easy To Clean And Quick-Drying

The Amazon Basics pillow washed and dried easily and quickly without shrinking or clumping, and required zero fluffing. That’s particularly useful for a spare room pillow, which might need freshening up between guests—I throw mine in the dryer for 20 minutes in between people staying at my house, just to refresh them. Unlike other pillows, it didn’t require an extra cycle (or two) in the dryer.

The Amazon Basic pillows, after a very thorough wash and soak in enzyme cleaner, still bounced back to their original loft, and didn’t retain any unpleasant odors. At 30 days, this pillow has one of the shorter return and trial periods—some pillows I tested offered a 5-year warranty. But these pillows are so affordable that they’re less of a risk to buy; if they don’t suit your fancy, you can repurpose them for a guest room (or give them to your neighbor).

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Of all the down options that I tried, the best was the Parachute Down Pillow. It comes in three firmness options: soft, medium and firm. (For this pillow and all the down pillows that had firmness options, I tried the medium-firm one). Most down pillows I tried had these options, which is a bonus if you prefer the softness and warmth of down but would like a firmer choice.

Some Considerations For Down Pillows

Down can compress more than the other fill materials I tried, and this pillow does have a tendency to flatten down and retain the shape of your head. It’s easily fixed by fluffing it out, but it is just one extra thing to deal with. After sleeping on the Parachute Down Pillow for many months, I’ve found that it held up well to nightly slumber, though I do regularly have to do some adjustments to puff it back up after a night’s sleep. That’s pretty par for the course, according to my research and testing.

Because down comes from geese and ducks, there are also animal welfare concerns. Down is the soft coating that’s underneath the feathers of birds, so it’s difficult to separate down and feathers. As a result, there’s no such thing as a truly 100% down pillow. The Parachute Down Pillow is filled with a minimum of 85% goose down, which is 10% more than is required by law for a down product. (Down labeling is regulated by the Federal Trade Commission, so any down pillow you buy has a label indicating the percentage of down that is in its filling.) By contrast both the L.L. Bean and Garnet Hill pillows had a minimum of 75% down on their tags—the actual down content may be higher for both, but you’re guaranteed more with the Parachute pillow.

The Parachute pillow also excelled in loft tests compared to other down pillows. While other down pillows sank down immediately, providing little cushion between your head and the mattress, the Parachute Down Pillow maintained a supportive structure. It has also stood up well to washing and drying, which I’ve done two or three times during my long-term testing. I’ve taken to layering it with the Coop Sleep pillow so that I find the right amount of sink and support for myself, and it’s a great combination. And it comes with a 3-year warranty, one of the best return policies of any of the pillows I tried.

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In my tests, the Original Casper Pillow stood out as an excellent down alternative pillow. At $65 before discounts, it’s more expensive than my best budget pick (also a down alternative), but it performed slightly better in the humidity testing. It sprang back from having a weight on it with ease, and it didn’t compress so much that it felt like my head was just directly touching the mattress. It held on to a bit more heat than the Coop Sleep Goods Original Adjustable Pillow, but if you want to avoid both down and memory foam, it’s an excellent pillow.

An Easy Wash With No Lumping

The Original Casper Pillow was also very easy to both wash and dry—there weren’t any weird lingering lumps, and it just took one dryer cycle for the pillow to return to its original loft. Since my initial tests, it’s been a part of my regular pillow rotation, and it’s gone through the washer and dryer twice more to no ill effects.

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While my top pick has a shredded memory foam filling that you can adjust to your preferred level of support, the Tuft & Needle Original Foam Pillow is one solid block of memory foam. That has advantages and disadvantages: The solid block of foam immediately contours to the shape of your head and neck without having to shift the filling around at all. On the other hand, it can feel claustrophobic to have your head cradled in a block of foam (as my husband found while testing it), and it’s trickier to wash and dry. Tuft & Needle recommends hanging the pillow to dry, which takes a long time.

Worthy Of Being Your Main Pillow

It would be a better pick for a personal pillow than one in a guest room, vacation house or children’s room, where you’d likely want a pillow that’s simpler to clean. But the advantage of the solid foam in the Tuft & Needle pillow is that it springs back to its original form very easily, without fluffing or fussing. I also found it extremely supportive of my neck, which is helpful when I have a sore neck or shoulders.

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Other Pillows I Tested

I tested 10 additional top-rated pillows that didn’t make the final cut.

L.L. Bean Down Pillow: This pillow was one of the most expensive we tried at $269, but the down provided the least amount of cushion compared to other pillows I tested. The bowling ball—and my head—felt like it was resting on the mattress instead of a pillow.

Nest Easy Breather Pillow: The Nest Easy Breather is a solid choice if you want a memory foam pillow that doesn’t have the adjustability feature of our top pick. The Nest took several hours in the dryer to return to its original shape, however, while the Coop Sleep Goods took just one hour.

Sleep Number Original Comfortfit Pillow: Though comfortable and supportive, the Sleep Number had a lingering chemical odor after washing and drying, so it didn’t make the cut.

Garnet Hill Down Pillow: This pillow comes with a lifetime warranty, which was attractive, but it wasn’t as supportive or comfortable as the Parachute Down Pillow.

Comfort Revolution Blue Bubble: As a solid memory foam pillow, this is a good pick. The blue bubble gel felt mostly like a gimmick, however, and reviews mention that it can deteriorate over time.

Purple Harmony Pillow: This novel pillow has a hexagonal grid of hyper-elastic polymer at its center rather than memory foam, down or down alternative filling. But at $159, it’s on the more expensive side, and the material was distracting to sleep on—my partner said it was like trying to sleep on a very soft subway grate.

Brooklinen Down Pillow: Since this pillow is spot clean or dry clean only, it’s more difficult to care for than the Coop Sleep Goods pillow, so it wasn’t a winner.

Brooklinen Down Alternative Pillow: Like its down counterpart, this pillow was dry clean/spot clean only. In contrast, the Amazon Basics pillow was easy to throw in the washer and dryer.

Sobel Westex Bellazure Duo Down: Sobel Westex is a huge supplier of linens and pillows to hotels, including Disney resorts and Hard Rock hotels. I wanted to try it because when I spoke to pillow suppliers for hotels, they mentioned Sobel Westex is also the white label supplier for other big brands and hotel linen brands. It tested well, but the Parachute was easier to wash and dry, and retained slightly less heat and humidity.

Sobel Westex Sahara Nights: This is a comfortable down alternative pillow—another one of my parents’ favorites—but it had a little less cushion and trapped heat much more than our pick. It also fell in the middle during our testing and the Amazon Basics is ultimately more affordable.

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How I Tested The Best Pillows

For the 15 standard sized pillows I tested, I slept on each one for several weeks. Then, I continued to sleep on the finalists for over a year since I conducted the test to make sure my picks have held up, as well as put them through the washer and dryer at least one additional time. While I slept on every pillow that I tested, I also devised a series of objective tests for the most important factors of a good pillow.

Loft And Firmness

First, I tested loft, or how tall the pillow is. I was looking for a pillow that would still add cushion once the weight of a human head was applied, and would bounce back to its original form relatively quickly, without leaving a giant divot in the pillow or needing a serious fluffing to get back into shape. At the same time, I wanted the pillow to compress enough with the weight that it wasn’t like lying on a hard surface.

The average weight of a human head is 11 pounds, so I used an 11-pound bowling ball as a proxy and measured how far each pillow sank after the ball rested on its surface for 30 minutes. I also measured how quickly the pillow sprang back once the ball was removed to determine how well the pillow could mold to, and support, a human head.

Temperature Regulation

Pillows notoriously retain heat, which leads to an uncomfortable, sweaty sleep—the cool side of the pillow is a sought-after quality for a reason. To test for breathability and temperature retention, I also put a hot water bottle with 99-degree water—as close as I could get to the resting human average of 98.6 degrees—on each pillow for half an hour. I measured how hot the pillow got, and used a humidity sensor to gauge how much humidity was on the surface of the pillow once the hot water bottle was removed, to see how cool a pillow would remain once resting on it.

Composition

If the pillow was adjustable, like the Coop Sleep Original Adjustable Pillow, I experimented with taking out and putting filling back in to see if it made a significant difference in the pillow composition (and if the filling, once adjusted, clumped up or otherwise became difficult to manage).

Wash And Care

Finally, I washed and dried each pillow according to their instructions to determine how well they stood up to wear and tear, noting whether the seams of the pillow seemed worn or otherwise strained by the trip through the washer and dryer.

Durability

I’ve also hung on to the pillows that I selected and kept sleeping on them after my initial rounds of testing to see how they stand up to regular use, washing and drying, and the routine interactions I have with pillows, like fluffing them and putting them in and out of pillowcases.

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Pillow Terms To Know

Throughout the testing process, I encountered a few terms that were important to know when comparing each pillow. To help you make your decision, here’s a breakdown of the most common pillow terminology you’ll see when shopping online:

• Responsible Down Standard (RDS): The Responsible Down Standard (RDS) is a third party-verified certification that ensures feathers and down are being harvested ethically from ducks and geese. Similar certification programs include the International Down Standard (IDS) or Downmark, both of which indicate the fill is high quality and abides by ethical animal welfare practices.
• Loft: This is a term that refers to the height or thickness of your pillow—and how much it squishes down when you put your head on it. Pillows typically come in low, medium and high lofts and the thickness you pick has a big impact on your comfort level throughout the night.
• Shell: Typically made of cotton, polyester or both, the shell refers to the outer layer of fabric that encases the pillow’s filling. Down pillows feature shells with tightly woven fabric to prevent the feathers from poking out.
• Gusset: A gusset is a side panel added to a pillow to increase its loft. Both the Coop Sleep Goods Original Adjustable Pillow and the Original Casper Pillow are designed with gussets for greater plushness.
• Off-gassing: New pillows made of synthetic materials—including memory foam—may release a smelly, chemical odor that dissipates over the course of a few hours or days. The off-gassing process is typically shorter for shredded memory foam pillows than for solid ones.

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How To Pick A Pillow

Choosing a pillow from the vast field of options ultimately depends on what’s right for you. Based on research and interviews, I established certain parameters when determining the best pillows for all types of sleepers. Below, see a break down of all the factors to consider when shopping for a new pillow.

Fill

Most pillows have one of four kinds of material as their stuffing. Each type has different benefits and drawbacks, on top of offering a distinct sensation. Here’s the breakdown of the main fill options you see.

• Down: This soft fill is made from the fine fluff that covers ducks or geese. It insulates well, but can be too warm for hot sleepers. It’s also generally pricier than the other types of fill and requires the most maintenance. Down pillows also tend to be more expensive and require more upkeep than pillows stuffed with other material, but many people prefer their softer feel.
• Down alternative: This polyester or microfiber fill mimics the soft airiness and warmth of down. While down alternative pillows are less expensive than true down, the downside is that they can come with accompanying chemical odors, and over time the filling can break down to become lumpy or flat.
• Solid memory foam: Memory foam pillows cradle your head in response to pressure and heat and bounce back to their original shape when you move. While ultra supportive, a solid piece of memory foam may trap too much heat or feel overly enveloping for some sleepers’ comfort; and typically, it isn’t washable. Off-gassing, or the odorous release of chemicals when first opened, is typical with solid memory foam options. Solid memory foam pillows can also be too tall for stomach sleepers.
• Shredded memory foam: This fill is made of smaller pieces of the same pressure-relieving memory foam as mentioned above. It offers similar support with less of a sinking-in feeling. As with solid-foam options, off-gassing can be an issue when these pillows are new and after being washed. Sometimes, shredded memory foam is blended with microfiber for a plusher feel.
• Latex: Natural latex is derived from rubber trees. In many latex pillows, the material is shredded, but there are also solid latex options. It’s a soft, temperature-regulating material with great durability, but it doesn’t contour quite as well as memory foam and has a bouncier feel. Plus, it tends to be expensive.

Warranty and Return Policies

When buying a pillow, look for how long you have to return the pillow if it doesn’t work out. Some pillows offer generous trial periods so you can test them out. Others come with long warranties, so if a pillow goes flat too soon or springs a leak, you’re covered. Figuring out whether a pillow works for you can be a long process, so taking advantage of extra time to figure it out is a great way to pick the right one.

Support

Many pillows come in three options: firm, medium and soft. An adjustable pillow like the Coop Sleep Goods allows you to switch between those levels of support to figure out what’s right for you. The other option is to buy two pillows of different softnesses and stack them to get the combination of softness and support you need.

Washing and Drying

You can wash and dry most pillows at home, depending on the specific manufacturer’s care instructions. Typically, a pillow should be washed once or twice a year, or when you notice stains or odors. Most down and down alternative pillows can be washed on the gentle cycle using warm water and dried using low heat. The labels on solid memory foam pillows often advise you to avoid washing in a machine (the pillow material may fall apart), but you can wash shredded memory foam pillows similarly to down and down alternative options.

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How To Choose A Pillow For Your Sleeping Position

One of the biggest considerations when buying a pillow is how you usually sleep. The major categories of sleep positions are back, stomach, side and combination, meaning that you often shift positions during the night. All of them need a different kind of pillow consideration. I’m a reformed side sleeper, who switched over from being a stomach sleeper after suffering some back pain, and switching my pillows accordingly has been hugely helpful.

Back Sleepers

If you sleep on your back, you need a pillow that adequately supports your neck and doesn’t tilt your head toward your headboard, nor force your chin toward your chest. That means you should use a medium-loft pillow that’s thick enough to keep your head properly aligned as you sleep. Avoid a very thick pillow, which can ultimately strain your neck.

Side Sleepers

When you sleep on your side, your head is more elevated than in any other sleep position, according to Stephen Light, certified sleep science coach and CEO/co-owner of Nolah Technologies. “For proper head and neck support, your pillow needs to make up the distance between your head and the mattress that your shoulder creates,” he explained to Forbes Vetted. That means a pillow that has a medium to high loft, as opposed to the slightly lower loft needed for a back sleeper pillow. A firmer fill is also usually more comfortable for side sleepers, to properly align your head, neck and spine when you sleep.

Stomach Sleepers

When sleeping on your stomach, you typically want a lower-loft pillow with a softer fill. That’s because a higher loft or firmer fill can uncomfortably elevate your head above your body and cause your neck to be misaligned from the rest of your body.

Combination Sleepers

If you switch in between positions, you should consider which of the positions you tend to fall asleep and wake up in. Often the solution is to layer two pillows of different fill densities and lofts so that you can move them with you as you switch positions in your sleep.

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My Expertise

Aside from being someone who really loves to sleep, I’m a journalist and reporter who has been covering the food, lifestyle and home space for more than 10 years for publications like New York Magazine, Food & Wine and Vox, among others. I’ve also done tests for Forbes Vetted to find the best coffee grinders, the best juicers and the best meal kit delivery services.

For my tests, I spoke to sleep and pillow experts including Washington University sleep neurologist Dr. Eric Landsness and John Spear, the general manager and pillow buyer of San Francisco’s Hotel Drisco. I also spoke to Lauren Fountain, product expert at the Sleep Foundation and certified sleep science coach.

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Which Pillow Brand Is The Best?

The best quality pillow should be comfortable, supportive, align with your sleeping preferences and perhaps most importantly, stand the test of time. With these considerations in mind, I found that Coop Sleep Goods stood out as the best pillow brand overall after more than a year of testing. The Original Adjustable Pillow’s under-$100 price tag makes it relatively affordable when compared to other pillows on the market, and thanks to its adjustable fill and loft, it can suit different sleeping positions. It’s also good for hot sleepers since the shredded memory foam doesn’t retain heat.

How Much Should I Spend On A Pillow?

Ultimately, that depends on your budget and your sleeping habits. Although pillows come in an array of prices, anywhere from $20 to over $300, most are sold for less than $200. (All of the pillows that I selected through my testing fell in the middle of this range.) The price depends mainly on the material; down is typically the most expensive material, while down alternative or memory foam pillows are a less costly option.

What Is The Best Pillow For Neck And Back Problems?

If you regularly experience neck or back pain, you should seek out a lofty pillow that provides ample support, like the Tuft & Needle Original Foam Pillow. It has a thick cushion that cradles your neck and shoulders and has excellent recovery when you lift your head. It’s a pillow that won’t leave your head resting at an uncomfortable angle, which can lead to aches and pains when you wake up. Our Best Pillows For Neck Pain and Best Pillows For Shoulder Pain stories feature more options worth browsing, too.

What Type Of Pillows Do 5-Star Hotels Use?

That depends, of course, on the hotel, but when I spoke to Hotel Drisco general manager John Spear, he said most guests prefer down pillows due to their luxurious feel. (Hotel Drisco offers an entire pillow menu so you can select material and firmness.) During my research, I also found that hotels tend to offer high-quality down-alternative pillows to better accommodate guests with allergies.

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More Pillows By Sleep Preference

• Best Firm Pillows
• Best Pillows For Back Sleepers
• Best Pillows For Stomach Sleepers
• Best Pillows For Side Sleepers