Business

How Artists Can Transition into the Business World

Creative people possess three transferable skills that will help them succeed.

May 20, 2024

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  • The creator economy has given many young people an opportunity to eschew a more traditional career path and monetize their talents via social media. But, what if, you’ve discovered your priorities have evolved and you are now considering a job in the business world?  The daunting process of reassessing your goals and then converting your value to this new space can feel overwhelming. Despite the challenges you may initially feel, your experience has likely yielded a lifetime of valuable skills that can be translated into any role you wish to pursue next. Among the top three are: a growth mindset, a bias for innovative action, and intrinsic motivation. If you can learn how to apply these skills to other roles, you’ll stand out from your peers.

    We’re living in a golden age of opportunity for creative people chasing their dreams. With today’s social platforms, monetizing your creativity has never been more possible. As a result, tens of millions of young people who would otherwise be pursuing traditional career paths are instead employing themselves in the creator economy.  This is a new version of an old story.

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    • JF


      Jesse Feister, Global Head of Creator Marketing at Twitch, shifted from a drumming career in bands signed to Island Def-Jam Records and Warner/Chappell to tech. He co-founded the music workflow platform Songspace (now a part of Downtown Music Group) before holding executive roles at Kobalt Music and AWAL. He has an MBA from The Wharton School.


    • AR


      Adam Rosenwach, Chief Business Officer at Deerfield Catalyst and Coridea, blends his Berklee College of Music background with expertise in healthcare innovation. From first producing and touring with artists like Bon Iver and Florence the Machine, he has leveraged his ability to collaborate with creatives regardless of their industry. He has an MBA from The Wharton School.



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  • New!


    HBR Learning

    Career Management Course

    Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Career Management. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.

    What’s your next career move? Learn how to set yourself up for success.

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