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How Taylor Swift and Beyoncé fans could fuel a fresh meme-stock frenzy with music ETFs
GameStop co-founder Gary Kusin sees parallels between Swifties and the videogame retailer’s intensely loyal fans
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As the co-founder of the company that became GameStop Corp., Gary Kusin knows a thing or two about building a fiercely loyal customer base.
In 2021, he watched on as the meme-stock frenzy swept up the struggling videogame retailer. The phenomenon sent shares of GameStop GME skyrocketing, and Kusin highlights the role played by the company’s intensely loyal fans. The company’s customers “were not going to let a store that was a part of their lives, and remains a part of their lives, go away,” he told MarketWatch. Kusin left Babbage’s, which later became GameStop, in 1995, and currently has no stake in the videogame retailer.
