HVAC Buying Psychology

High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!

This week on Cracking the Code, New York Times bestselling author Weldon Long discusses alleviating price concerns by empowering customers with multiple options so that they can find a system they can both enjoy and afford.

To join the conversation, and become an exclusive member of Contractor, create an account today!