Meesho attracts 65 million visitors on first day of Mega Blockbuster Sale, orders double from last year

SoftBank-backed e-commerce platform Meesho reported 6.5 crore (65 million) unique visitors on the first day of its annual ‘Meesho Mega Blockbuster Sale’. According to Meesho Founder and CEO Vidit Aatrey, the platform saw app downloads soar to 1.5 crore (15 million) before the sale kicked off, with purchase orders doubling on Day 1 compared to last year’s event.

“By 2 PM yesterday, we had already surpassed our previous best of highest orders placed on Day 1 previous year, and by the end of the day, that number had more than doubled. Around 6.5 crore unique customers visited the mobile app on Day 1,” Aatrey shared via social media.

Meesho’s performance on Day 1 of the sale far outpaced typical business activity, with orders tripling compared to regular trading. “We achieved a record-breaking feat of doubling our Day 1 orders over last year. Not just that, Meesho Mall also grew around 2.5X in orders over last year. Mamaearth, Denver, Swiss Beauty and all our other brand partners experienced outstanding demand, exceeding their expectations,” General Manager for Business, Megha Agarwal said.

The company also noted sales growth for several brands: Mamaearth saw a five-fold increase in orders, Denver witnessed an eight-fold rise, Swiss Beauty experienced 7.5 times growth, Bella Vita expanded by 17.5 times, and Mars registered a four-fold boost in orders.

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