Mobile phone manufacturer Samsung has hinted at plans to invest heavily in artificial intelligence (AI) and integrate a slew of functionalities into its incoming devices. However, these offerings could change the design of its phones.
Samsung CEO Roh Tae-moon disclosed that the company’s new generation of AI-powered devices is on the horizon and could hit the markets shortly.
At the moment, the lion’s share of the company’s mobile research has been earmarked toward AI devices as it eyes grabbing a large chunk of the market from its competitors. Roh noted that the incoming AI-based devices will fundamentally differ from traditional smartphones in terms of design and functionality.
The CEO added that AI-based devices will have significantly larger screens to “handle the demands of generative artificial intelligence” while possessing a range of sensors. It is unclear what the final form of the AI-powered devices will be, but analysts say that early versions may be clunky and lose the sheen of being “mobile.”
Since Apple (NASDAQ: AAPL) rolled out its iPhone design, mobile phones have primarily adopted the same design—rectangular-shaped phones with screen size being the main distinctive feature. There are fears that the AI-based phone with a significantly larger screen size and multiple sensors may have a substantially weaker battery than standard devices.
Other challenges that stand in the way of AI phones include a high price point, difficulties with ecosystem integration and waning brand trust.
Samsung is not the first to explore an AI-based mobile device with Rabbit R! and Humane AI testing the waters with their offerings. However, popular tech content creator Brownlee described both devices as “borderline non-functional,” pointing to their inability to perform simple AI tasks.
Apple may not be unveiling its own AI device, but the mobile phone maker has made significant inroads in its own right. The California-based tech giant has announced plans to integrate cloud technology into its on-device AI offerings to improve customers’ experiences, pledging to guard customers’ data with its new proprietary tech.
Samsung goes all the way with AI
Before announcing its ambitions for an AI-powered mobile device, Samsung has scored a series of wins with generative AI, rolling out Galaxy S24 devices with next-gen AI functionalities.
In mid-July, the company announced the integration of a large language model (LLM) and other emerging technologies with its voice assistant Bixby to extend its capabilities, with its CEO noting that the innovations will spur an increase in mobile phone sales.
“As consumers use more AI capabilities, they can actually feel the convenience and benefits they bring,” Roh said in a statement. “I believe strongly that these Galaxy AI and mobile AI are strong motivations and drivers for the purchase of new products.”
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