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Although cultural change generally requires human intervention, it appears that new technology — especially a new technology like generative AI that captures human imaginations — can play a role in catalyzing a data-oriented culture. In an annual survey assessing attitudes about data, analytics, and AI, data and technology leaders in large companies reported significant improvement in their organizations’ data culture. Given that the 2023 survey was fielded just before ChatGPT was announced, generative AI seems the likely cause of the leap in positive responses around culture. To take advantage of this, companies need to invest in experimentation, production deployment, and education.
Generative AI was the tech story of 2023. But what — if any — real impact did it have on companies? Despite the hype around this technology, most organizations are still in relatively early phases of figuring out how it can create real value for them. Still, according to new survey results, it seems generative AI might be having a surprising effect on culture. Specifically, respondents reported significant improvements in whether they had established an internal data and analytics culture — a question that has produced stubbornly low numbers in recent years. We believe that experiments with generative AI played a meaningful role in moving those numbers.
