Little Hag’s new album Now That’s What I Call Little Hag out today, August 23, on Bar/None Records

Little Hag, the bold and unapologetic “bitch rockers” from Asbury Park, are thrilled to announce the release of their highly anticipated album, Now That’s What I Call Little Hag, out today on Bar/None Records (order / stream). The album follows acclaimed singles “Suck Out The Pain,” “You Blew It!” and “The Machine” which garnered attention from notable outlets including The Alternative, Atwood Magazine, Bandcamp, The Big Takeover, CREEM, Flood Magazine and more.

In celebration of the album’s release, Little Hag is unveiling a new music video for the track “All 3.” The striking video was directed, edited by Mickey Mann. On the inspiration behind the song, Little Hag’s Avery Mandeville says, “I saw a picture of my ex (from years ago) and his new girlfriend and decided to ruin my day about it. I was lonely and thought about how it could’ve been me with him at that wedding, in that apartment, living that life. Which is stupid because he’s honestly ugly. I took the acoustic demo to my buddy Fake Chains and it became an old school hip hop track with my sad girl lyrics on top.”

Today the band is also sharing a playlist with videos for all of the songs on Now That’s What I Call Little Hag. The playlist is available now on VEVO.

Now That’s What I Call Little Hag showcases the expansive songwriting talents of Avery Mandeville, featuring collaborations with eight different producers and studios. The album delivers a diverse array of sounds, from punk rock anthems to deep disco grooves, torch songs, and folk ballads. Mandeville’s lyrical exploration spans a wide range of themes: a critique of capitalism in “1000 Birds,” reflections on past relationships in “Would It Kill You?” and “You Blew It!,” and self-examination in tracks like “God I’m So Annoying” and “HHSTTHN.” The album also features poignant and audacious tracks such as “All 3” and “Oops!,” which explore the contrast between public and private selves, while “Suck Out The Pain” imagines the removal of heartache. Highlights include “King Cake,” a heartfelt sapphic love song, and “The Machine,” a tribute to Mandeville’s vibrator and a metaphor for the evolving AI landscape.

Little Hag, formed in 2016 in the suburbs of Central Jersey by Mandeville, guitarist Matt Fernicola, and drummer Owen Flanagan, has since been joined by bassist Mitchell Warren-Devlin and keyboardist/vocalist Cara Introcaso. Mandeville and Fernicola came up through the local open mic scene, eventually hosting their own at the legendary Inkwell Coffeehouse in West Long Branch, where they honed their craft and worked on what would become Avery’s debut solo album.

After signing to Hoboken’s Bar/None Records in 2020, Little Hag released Whatever Happened To Avery Jane, a compilation of older tunes including the summer bummer pop single “Tetris.” Their following EP, Breakfast, featured the raw tracks “Piss,” “Blood,” and “Cum.” The sophomore LP Leash was abrasive and daring, calling out a variety of shitty dudes – exes, alcoholics, and old man stalkers – and the ugly ways we self sabotage. The power of these feminist anthems saw Little Hag take the late stage performing with Bright Eyes, Alex G, Interpol, and Spoon in their hometown of Asbury Park, with Naked Giants in L.A,. and at Feile Na Greine festival in Limerick, Ireland. 

For Now That’s What I Call Little Hag, Mandeville took time to clear her head after a breakup, traveling to Durham, N.C., to write a song every day for a month before moving to South Philly. The album was recorded with engineer Mark Watter (Alex G, Liz Delise) at Headroom Studios and Erik Kase Romero (The Front Bottoms).  Little Hag bites down hard on your brain and doesn’t let go, with infectious live energy, unabashed audacity, and a penchant for the uncomfortable and taboo.