N�TRL Vodka Seltzer Will “Keep It Tasty” In New Campaign Featuring Its Latest Flavor, N�TRL Lime
The New Creative Brings People Together Over Great Taste, While Highlighting the Brands Top Flavors Made With Real Vodka and Real Fruit Juice.
NEW YORK, NY – WEBWIRE – Wednesday, February 19, 2025
NTRL Vodka Seltzer, the #2 spirits-based seltzer on the market1, announces the national launch of its newest flavor, NTRL Lime, through the next evolution of the brands Keep It Tasty campaign. NTRL Lime is featured in the brands first spot in a yearlong creative suite that celebrates how great taste is meant to be shared.
Perfectly zesty and refreshingly crisp, this new flavor is ready for the limelight. After a limited release in 2024, NTRL Lime received an overwhelmingly positive response from consumers. Now, this citrus-forward flavor is rolling out in 4-packs to seltzer lovers nationwide.
Our mission has always been to create great-tasting seltzers made with real vodka and real fruit juice.The positive response from our drinkers confirmed we had something special with NTRL Lime and inspired us to bring it to a national audience, said Marisa Siegel, Vice President of Marketing at Anheuser-Busch. When reimagining the Keep It Tasty campaign, it was a no-brainer to feature Lime in our debut spotnot only to introduce our latest addition but also to highlight how sharing NTRL with friends makes any moment even tastier.
The new Keep It Tasty yearlong campaign features friends enjoying NTRL in high energy settings including the beach, a music festival, a bar and even a house party.The campaign focuses on NTRLs great taste, while introducing a newly developed visual world and suite of creative assets. Brought to life by The Martin Agency, in partnership with ManvsMachine, seltzer drinkers are welcomed into the vibrant world of NTRL.
The idea began with the simplicity of the NTRL can. From there, we played with and stretched the NTRL wordmark to create a high-energy world radiating from the can, showing that NTRL is anything but black-and-white, said Emily Delius, Senior Art Director at The Martin Agency. NTRL has a huge presence in live music and our fans love the high energy that comes with that experience, so we wanted the new spots to feel less like ads and more like music videos.
Keep It Tasty is an integrated, national campaign that will come to life through four unique 15s spots and five 6s spots each highlighting the great taste and real ingredients of NTRLs key flavors set in fun social occasions. The campaign will roll out across television, digital, OOH, social, radio and retail throughout 2025.
For more information and where to find NTRL, visit www.nutrlusa.com and follow on Instagram and Youtube.
1Circana week ending 12/29/24
About NTRL
NTRL is a vodka-based seltzer made with vodka, seltzer and real fruit juice. Light and refreshing with a deliciously great taste, NTRL is 100 calories, gluten free and has an ABV of 4.5%. NTRL is available nationwide in flavor-specific 4-packs as well as three variety pack flavors: Fruit Variety Pack, which includes Pineapple, Watermelon, Black Cherry and Orange; Lemonade Variety Pack, which includes Classic Lemonade, Blackberry Lemonade, Peach Lemonade and Strawberry Lemonade; and Cranberry Variety Pack, which includes Classic Cranberry, Cranberry Orange, Cranberry Grapefruit and Cranberry Apple. In 2025, NTRL introduced Lime available in 4-packs.
About Anheuser-Busch
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer and the nations top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
We are home to the nations most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. Thats who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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