The new GLP-1Nutrition platform offers a variety of nutritional options to complement an individual’s weight management efforts.
“The launch of this new innovative tool marks an important step forward in the mission and focus of our business,” said Anna Mohl, Chief Executive Officer of Nestlé Health Science.
“With this offering, we reaffirm our commitment to empowering healthier lives through targeted, personalized nutritional solutions. We are excited to continue redefining health and wellness solutions and enhancing the quality of life for those seeking effective weight management strategies.”
A growing market
According to a recent survey by KFF and reported by CNN, about 6% of American adults, or more than 15 million people, are currently being prescribed GLP-1 drugs like Ozempic or Mounjaro. That number may jump to up 70 million by 2028.
While the efficacy of the drugs is clear to see, usage comes with side effects, including gastrointestinal issues, muscle and bone loss, and lower micronutrient intakes. In response, nutrition-focused brands have already jumped into the GLP-1 support space, with GNC the first to announce a GLP-1 support program in April. GNC’s offering, which is featured in all 2,300-plus US locations, is aimed at managing the common side effects and challenges associated with treatment.
Shortly after this, the Vitamin Shoppe launched Whole Health Rx, a service offering nutritional supplements, expert guidance on lifestyle practices, and prescription medications including GLP-1 agonists.
Nutritional information and products
Nestlé’s GLP-1Nutrition is intended to serve as a hub for nutritional support of individuals on a weight management journey, including those on GLP-1 therapy, offering nutrition information and a wide range of product options to support the unique nutritional needs of individuals on this treatment, said the company in a press release.
The site offers expert nutrition insight and product bundling across the key categories, including muscle preservation, gut health, micronutrient intake, hydration, skin and hair health, and weight rebound management.
The company is leveraging its nutrition portfolio, including Garden of Life, Boost, Nature’s Bounty, Nuun and Vital Proteins.
GLP-1Nutrition.com also offers expert nutrition insights and a community platform for individuals to share their experiences and support each other on their health journey, said the company.
