SOFTSWISS, a leading technology provider for iGaming brands, is enhancing its tournament tool in the gaming aggregator, going beyond traditional cash prizes.
Now, iGaming brands using the tournament tool can offer a variety of rewards, including free spins and any non-cash prizes such as luxury cars, trips to Las Vegas, mobile devices, branded merchandise and more.
As the entertainment world becomes more complex, online casinos are constantly looking for innovative mechanics and features to attract and retain players. According to SOFTSWISS, its tournament tool contributes to a 22% increase in the average daily bets per user. More than twenty tournaments are held each month using this tool, demonstrating the interest of operators in this mechanic, as it increases GGR and bets.
With the new feature, operators can create advanced tournaments that target specific player categories or attract a wider audience. Since player behavior and preferences are influenced by various factors and differ across player segments, it is important to apply customized reward strategies.
Operators can create customized tournaments for different groups of players, such as VIP players, offering prizes that match their interests and the theme of the event. For example, they can run a summer tournament where the top prize is a luxury convertible.
At the same time, players with smaller stakes can be offered tournaments with rewards such as free spins or branded merchandise.
Now any tournament can combine different types of prizes – cash, free spins and non-cash rewards – giving casinos ample opportunity to run customized and exciting campaigns.
Creating tournaments with combined and non-cash prizes is as simple and quick as setting up a tournament with cash prizes. All configurations are managed through the back office Tournament Tool. Participating players will see all the necessary information, including available prizes and leaderboards displayed in the casino interface.
Tatyana Kaminskaya, Head of SOFTSWISS, said:
We recently reached the milestone of 23,500 games in our portfolio, making SOFTSWISS the largest content hub on the market. Now more than ever, we are committed to offering our customers a growing range of engagement tools, allowing them to make the most of our vast selection of games. Our approach is always based on research and data, and we understand that different groups of players require different mechanics, rewards and strategies. That’s why we encourage our customers to use a data-driven approach and provide them with all the necessary tools to implement customized engagement campaigns. Adding non-monetary prizes to tournaments is one such step.
Recently, Crash and Live games became available through the SOFTSWISS tournament tool. With these capabilities, operators now have many tools to find the best combinations to engage players, increase average bet amounts and improve player loyalty.
