Splash Tech, the leading provider of free-to-play (FTP) solutions, has secured a strategic partnership with Lucky7 Ventures, part of global gaming powerhouse Superbet, to enhance player engagement and retention across its casino brands, including LuckyDays and SpinAway.
As part of Superbet, Lucky7 Ventures manages a portfolio of high-performing casino brands with a broad international footprint. This partnership enables Splash Tech to leverage Lucky 7’s extensive reach to introduce the Lucky Rewards Wheel to wider audience, with seamless integration through GiG’s iGaming platform solution.
The Lucky Rewards Wheel delivers daily segmented rewards, utilising Splash Tech’s advanced segmentation engine to enhance engagement and maximise revenue. Integrated directly into Lucky7’s brands, the game offers a rewarding experience for players across international markets.
This latest agreement follows a series of strategic global partnerships that further strengthen Splash Tech’s global presence as a leading provider of innovative FTP solutions that generate player engagement and drive operator success.
Adam Wilson, CEO at Splash Tech, mentioned:
We’re excited to partner with Lucky7 Ventures to introduce the Lucky Rewards Wheel. By integrating directly into Lucky7’s brands, this game will provide a valuable experience for players while driving meaningful business growth.
We look forward to working closely with our new partner to help optimise player retention and lifetime value.
Joe Legge, COO at Lucky7 Ventures, commented
At Lucky7, we continuously seek innovative ways to enhance player engagement and provide our players with experiences that keep them coming back. The Lucky Rewards Wheel is a fantastic addition to our brands, offering players daily incentives tailored to their activity.
This collaboration allows us to create a more personalized and rewarding journey, ultimately strengthening customer loyalty and retention across our brands.
