Another weekend, another Taylor Swift spotting at the Kansas City Chiefs game. Tonight, the team faces off against the Baltimore Ravens in Maryland, and the superstar was in attendance (as usual) to cheer on her boyfriend, Chiefs tight end Travis Kelce. Joining Swift in the audience was close friend Cara Delevingne, the model and American Horror Story actor.
While Swift is usually in the crowd donning some sort of red and white Chiefs merch—she’s now a pro at mastering game day style—the singer chose a more discreet look today, bundling up in a cherry red sweater. Though, her cozy knit has more to it than meets the eye: Swift chose a crewneck style from Guest In Residence, the new knitwear label founded last year by model Gigi Hadid, who is also a close friend of Swift’s. (The style, titled the Cozy Crew, retails for $695.)
Sure, sporting the label is an easy way to support her friend’s new venture, but Swift also clearly has her eye on the next best things in fashion; The brand’s colorful crewnecks and cardigans are fast becoming an industry favorite. And now that Swift is officially on board for the winter, something tells us the red sweater is about to sell out.