Specifically in Europe, Africa and the Middle East
It’s been reported by The Verge‘s Tom Warren today that Microsoft might be switching up its marketing strategy in certain regions going forward, with the likes of Europe, Africa and the Middle East potentially set to be affected.
According to Warren, he was told by a “tipster” back in May that Microsoft would “stop marketing Xbox consoles in certain markets” and “focus only on Game Pass, cloud gaming, PC, and Xbox controllers”. Here’s the quote:
“In May, I received a tip that Microsoft is changing up its Xbox strategy for the new financial year in regions like Europe, Africa, Middle East. I haven’t been able to fully verify this, but the tipster claimed Microsoft will stop marketing Xbox consoles in certain markets in EMEA and focus only on Game Pass, cloud gaming, PC, and Xbox controllers.”
In a follow-up, Warren mentions that Microsoft’s struggles to sell Xbox Series X and Xbox Series S consoles in the EMEA region may result in less console stock being allocated to Europe in the future – at least according to this “tipster”.
We don’t know who the tipster is or how reliable their information is – and even Warren asks in the article for more information if anyone can provide it. In other words, don’t take this as the 100% truth until we get extra details!
What are your thoughts on this? Do you believe the “tipster” here? Let us know in the comments below.
Fraser is the News Editor at Pure Xbox, where he spends his time reporting on the biggest stories in the world of Xbox and beyond.
