Security and user-friendliness are the top two priorities for people making online payments, according to a new survey commissioned by Yaspa – a leading real-time payment provider for iGaming platforms.
The study surveyed more than 2,000 UK adults to produce the inaugural Yaspa Index, providing an in-depth analysis of emerging payment trends, consumer behaviour, and the evolving digital payments landscape – and in particular the level of familiarity with the term “Pay by Bank”.
Yaspa provides award-winning real-time payment solutions to igaming partners, including Novibet and Playbook Engineering.
Data shows that 72% of people placed security as one of their three most important factors when choosing how to pay online, ahead of ease of use (66%) and speed (47%).
Loyalty programmes (7%) programs and points & rewards (16%) were much less important for respondents, suggesting that while loyalty programs can incentivise customer retention, the primary focus for players is the convenience and security of the payment process.
The study also found that only 55% of people were familiar with the term “Pay by Bank” – one of the many terms used to describe instant account-to-account payments powered by open banking – and 45% remain unaware of the phrase despite its growing presence in online checkouts.
Kate Marsden, CMO at Yaspa, said:
Our first Yaspa Index shows that, as iGaming operators seek to stay competitive in an increasingly digital and mobile-first world, understanding consumer preferences is crucial. By embracing faster, more secure payment solutions such as open banking, integrating real-time payments, and prioritising speed and security in the deposit and withdrawal process, operators can enhance the user experience and drive greater player satisfaction.
Download the Yaspa Index 2025
The full Yaspa Index 2025 report is now available, offering in-depth insights for eCommerce merchants and gambling operators to better align checkouts for customer and player needs.
Download now at: https://content.yaspa.com/yaspa-index-2025
Watch now: Yaspa Index Webinar
Watch Yaspa’s free webinar discussing the findings of the Yaspa Index, featuring Yaspa CMO Kate Marsden and guest industry experts Angela Yore, Founder and CEO of SkyParlour, and Benjamin Ensor, Director of Strategy and Research, 11:FS.
Watch the webinar: https://www.yaspa.com/blog/unpacking-consumer-perceptions-of-pay-by-bank
