THE KELCE FAMILY are pretty much unstoppable at this point. Travis Kelce is about to try for his third Super Bowl win in tomorrow’s championship game, with the Kansas City Chiefs tight end playing against the San Francisco 49ers. His brother and fellow NFL star Jason Kelce will be cheering him on on the day, but even off the field, he has his own part to play in the iconic football tradition.
The center, who has reportedly retired following his most recent season with the Philadelphia Eagles, is starring in a Super Bowl commercial for Frank’s RedHot. This isn’t exactly his first rodeo when it comes to brand endorsements: e has already made bank through partnerships with Old Spice, Tide, Buffalo Wild Wings, and Campbell’s Soup. But this is perhaps the most on-brand for him yet. He brings his ebullient, infectious Jason Kelce charm to the role.
“Frank’s RedHot is so good, I put it on everything,” he says in a teaser for the TV spot, due to air during half-time at Super Bowl LVIII. “Literally. Everything. I’m even putting it on foods advertised in the big game, and I’m gonna eat them. A bunch of cookies. Bowls of chips. Even bowls of yogurt. Yes, even pop. As long as it’s got Frank’s on it, it’s gonna be dyn-o-mite, baby!”
The ad encourages viewers to share photos and videos on social media of themselves putting the hot sauce on all kinds of foods, to be in with a chance of winning one of 58 $1,000 cash prizes.
Philip Ellis is News Editor at Men’s Health, covering fitness, pop culture, sex and relationships, and LGBTQ+ issues. His work has appeared in GQ, Teen Vogue, Man Repeller and MTV, and he is the author of Love & Other Scams.
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