Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies, complex user behaviors that vary by channel, and myriad other challenges.
The right technology is critical, from data management solutions to automated execution, all aided by AI. So is strategy – understanding customer perspective, addressing pain points, and satisfying privacy requirements, for starters.
Discover the tools, technologies, solutions, and strategies that can help you unlock this essential component of your customer’s expectations: Attend MarTech, online March 28-29, for FREE.
Your free pass unlocks the entire program, featuring empowering keynotes, expert-led sessions, data-rich case studies, and dozens of marketing technologies that streamline operations and boost profits.
It’s 100% free and 100% online — no expense reports, no time out of the office, and no travel risks required. Plus, instant on-demand access is included for free so you can explore when it fits your schedule.
Join the ranks of nearly 60,000 marketers who have trusted MarTech since 2014 to equip them with the tools and tips they need to power organizational success. Secure your free pass now!
About the author
Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism. She currently serves as Director of Marketing at Third Door Media — producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech.