Serena Williams, Dave Grohl, and Pete Davidson Are Just a Few Of The Celebrities Crashing Your Super Bowl Party
This year’s Super Bowl pits the mighty Kansas City Chiefs against odds favorites, the Philadelphia Eagles, as they play at the State Farm Stadium in Glendale, Arizona on Sunday evening.
In addition to the biggest night in football, it’s also primetime for some of the most iconic name brands during the Fox broadcast as well.
Their prize? A chance to capture the attention and money of more than 100 million viewers expected to tune in the annual event – it’s the Super Bowl of advertising!
Some advertisers are paying more than $7 million for a 30-second spot, and that doesn’t include the cost of making the ad itself.
According to The Sporting News, 57 spots have been purchased, each one hoping to be the one that’s discussed the most at the water cooler on Monday. To make that happen, of course, many brands have dispatched dump trucks full of money to the doorsteps of some of Hollywood’s biggest stars. Sure, we can accuse Ozzy Osbourne of selling out, but how do we know he doesn’t really love Workday business services?
A good number of ads have already debuted on YouTube, so let’s take a look.
Two spots are leaning heavily on celebrity puns. This commercial for Hellmann’s mayonnaise (the Coke to Miracle Whip’s Pepsi) is eager to remind you that Jon Hamm and Brie Larson both have food names. Then Pete Davidson shows up to make a ham and brie panini.
Honestly, it takes a lot of guts to include the star of Mad Men in your ad. One wonders what Don Draper would have thought if this were pitched to him.
The spot is corny as hell (gee, why aren’t the members of Korn in that fridge, too?) but it at least moves quickly. If you want to see another pun-forward commercial last an unfunny eternity, here’s Danny McBride shilling for Downy. Because Danny and Downy kinda sound similar.
Hitting the 90s nostalgia button, Alicia Silverstone appears in character as Clueless’s Cher Horowitz in an ad for Rakuten, a shopping app. Her nemesis Amber (Elisa Donovan) is in the spot as well. The ad was directed by Will Speck and Josh Gordon, whose features include Blades of Glory, The Switch, Lyle, Lyle, Crocodile and Office Christmas Party (which was actually pretty damn good, if memory serves.)
There’s more 90s nostalgia on deck, as Diddy and Uber have teamed up to spread the word about “Uber One,” a membership service that, assuming this is all on the level, saves you on rides and milkshakes. The ad shows the music mogul back in the studio, revising earlier hits with lyrics that now stump for the international ride-sharing brand. Also in the mix are Montel Jordan, Kelis, Donna Lewis, Haddaway, and the Norwegian comedy group Ylvis. Depending on your point of view, you’ll either find this endearing or switch to Lyft.
To prove that irony is dead, a collection of rock stars have banded together to shill for Workday, a financial services tool (heavy on the tool.) Paul Stanley of KISS (and the KISS logo), Ozzy Osbourne, Billy Idol, Joan Jett, and Gary Clark Jr. are all in on it.
Speaking of rockers, Dave Grohl will appear in an ad for Crown Royal during the Big Game. The ad isn’t out there as of press time, but there is a 30 second “teaser,” in which the very camera-friendly Grohl sits in the studio and reads a list of things off a sheet of paper. It’s baffling, but, presumedly, will make sense in time.
Alcohol companies seem to be into the teasers, as, much like Crown Royal, Rémy Martin is playing coy with their celebrity endorsement. Serena Williams has two very short pre-ads floating around the internet. The first one simply shows her walking (glumly?) down a hallway with flickering fluorescent lights amid the sound of thunder.
A second one shows her sitting at a bar as the same very serious music plays. Not exactly party time, but I suppose Rémy Martin knows what they’re doing.
Serena is considerably more lively in this ad for Michelob, in a parody of the film Caddyshack. Brian Cox also does well, imitating Ted Knight. Alas, the gopher only shows up in the super long version.
We’ll conclude with this ad from General Motors and Netflix, in which Will Ferrell announces that, moving forward, the world’s most popular streaming service will make an effort to include electric vehicles in their films and television shows. Ferrell slips in-and-out of Netflix-ish style scenarios, like a parody of Bridgerton and a tweak on Army of the Dead, to explain the new alignment.
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