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Oklahoma State Mike Gundy Clarifies Oregon NIL Comments After Dan Lanning’s Response

The drama continues leading up to the No. 6 nationally ranked Oregon Ducks’ upcoming home game against the Oklahoma State Cowboys as Cowboys’ coach Mike Gundy clarified his comments about the Ducks on Thursday.

Gundy, who previously discussed the Ducks’ NIL spending and his thoughts on playing teams with wide arrays of booster funding, stated he was being “complimentary” to the Oregon program on SiriusXM College Sports Radio.

“A little bit of that was was taken out of context,” Gundy said. “The truth of the matter is, I was being very complimentary of Oregon and their commitment. The other things that had been said that day were that they made a huge commitment to facilities, as we know. They’ve made a huge commitment to their staff, they’ve made a huge commitment to their surrounding staff and then, they’ve made a huge NIL commitment.”

Oklahoma State Head coach Mike Gundy walks on the field before an NCAA football game between Oklahoma State (OSU) and UT Martin in Stillwater, Okla., on Thursday, Aug. 28, 2025. / NATHAN J. FISH/THE OKLAHOMAN / USA TODAY NETWORK via Imagn Images

— College Sports on SiriusXM (@SXMCollege) September 4, 2025

During his original remarks, Gundy declared that the Ducks were spending $40 million annually on their football team, compared to the Cowboys’ $7 million annual NIL budget, and that teams should potentially play against opponents based on spending. Oregon coach Dan Lanning responded to Gundy’s comments during his weekly pregame press conference.

“I got a ton of respect for coach Gundy. You know, ultimately, how blessed are we to be in a place that’s invested in winning? If you want to be a top 10 team in college football, you’d better be invested in winning. And we spend to win. Some people save to have an excuse for why they don’t, right?” Lanning said.

Oregon head coach Dan Lanning leads his team during the entry walk as the Oregon Ducks host the Montana State Bobcats on Aug. 30, 2025, at Autzen Stadium in Eugene, Oregon. / Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

In this recent radio appearance, Gundy agreed with Lanning’s statements, while also hitting on a touchpoint of “donor fatigue,” as Gundy claims the Cowboys are doing “everything they can” to raise NIL money to compete with programs possessing deeper pockets.

“Continuing to ask for more money is extremely difficult,” Gundy said. “But the truth of the matter is this – and what Dan said is exactly right. Everything he said is true in the fact that it’s a different time and it’s a tremendous strain on universities and donors.”

“And it’s not easy. It’s difficult. Can you imagine being an athletic director and trying to spread out $21 million that you didn’t have last year and make it equal to the other sports, and then also pump enough money in football so those teams can stay alive and have some success?” Gundy added.

Oregon head coach Dan Lanning leads his team onto the field as the Oregon Ducks host the Montana State Bobcats on Aug. 30, 2025, at Autzen Stadium in Eugene, Oregon. / Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

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Though Gundy’s recent comments seem to put a bow on this pregame feud, online discourse surrounding Gundy and Lanning’s statements make for some interesting ammunition going into game two for the Ducks.

Below are some responses we’ve collected addressing Gundy and Lanning’s comments:

I want Dan Lanning and Mike Gundy to fight at midfield after the game 👀
pic.twitter.com/yds57w6PtT

— Barstool Ducks (@BarstoolDucks) September 3, 2025

Sources say Dan Lanning has set up GoFundMe for Mike Gundy ahead of their matchup this weekend and vows to donate personally after hearing about the bankruptcy in Stillwater. pic.twitter.com/nZLAgBqABV

— J rule (@Jruleoregon) September 3, 2025

Mike Gundy: Oregon is a good football team, they’re well coached; it’s cool that they can spend money to improve their program.
Dan Lanning: pic.twitter.com/1mPC3c7QCW

— Southwell (@JustinSouthwell) September 3, 2025

Oklahoma State has announced they will be featuring the “Oregon Swoosh” on their uniforms this Saturday to apologize for Coach Gundy’s comments earlier this week. pic.twitter.com/auo4EeJaFZ

— H𝐎mer (@OregonHomer) September 3, 2025

Tell Mike Gundy https://t.co/ww02zVnD3Q pic.twitter.com/kzNJBmBxhP

— Nick Jones (@Nick_Jones_98) September 2, 2025

Dan Lanning when Mike Gundy said Oregon spent $40M on their roster pic.twitter.com/5OqgWkisC9

— Oklahoma A&M Sportsbook (@okstgambles) September 3, 2025

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