Lacoste announces the appointment of ric Vallat as CEO of Lacoste, starting September 1.
Paris – WEBWIRE – Friday, June 27, 2025
ric Vallat will succeed Thierry Guibert, who has served as CEO of Lacoste since 2015 and will continue in his role as CEO of MF Brands Group and of the Maus Frres Group.
Thierry Guibert, CEO of MF Brands Group, stated:
Ive had the privilege of leading Lacoste for over a decade, surrounded by remarkable teams, and of supporting the profound transformation that has taken the brand into an entirely new dimension I have now chosen to refocus my role on leading the Group. Im very pleased to entrust the reins of Lacoste to ric Vallat, a bold leader with a recognised track record. His sharp expertise and proven experience will be major assets in continuing to unlock the brands full potential. Im confident that ric Vallat will build on the momentum weve created, with the same high standards and collective spirit, and guide Lacoste into a new chapter of growth, true to its identity while continuing to move confidently forward. As CEO of MF Brands Group, I will of course remain by his side to support him through this new phase.
A graduate of HEC Paris, ric Vallat brings over 30 years of solid experience within global groups, gained in demanding environments across fashion, luxury, and spirits. He has held various leadership roles within LVMH Group, at Louis Vuitton in Europe and Christian Dior Couture in Japan, among others. He went on to lead the houses of Bonpoint and J.M. Weston, served as CEO of Rmy Martin, and later oversaw the entire Fashion & Accessories Division of the Richemont Group. Most recently, he served as CEO of the Rmy Cointreau Group.
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