Marketing

BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals

Terence ZimwaraSeptember 6, 2025

3

BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals

BTCC Marketing Executive: Reputation and Research Now Drive Athlete Crypto Deals â Interview Bitcoin News You need to enable JavaScript…

Business

What is Replit, and how can marketing and marketing ops pros use it?

MarTechBotJuly 28, 2025

4

What is Replit, and how can marketing and marketing ops pros use it?

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained…

Ben VigneronJuly 4, 2025

3

Marketing results don’t add. They multiply and synergize.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post…

Business

Why marketing must reclaim GTM design in the age of AI

Loren ShumateJune 28, 2025

4

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term…

Business

Marketing can’t own the results without a say in the strategy

Jaimon HancockJune 27, 2025

6

Marketing can’t own the results without a say in the strategy

There’s no shortage of conversation about giving marketing a seat at the table. Over the years, we’ve seen dozens of…

Business

Adi IgnatiusJune 20, 2025

3

Marketing Faces Its Future

SKIP TO CONTENT Harvard Business Review LogoHarvard Business Review Logo Digital transformation|Marketing Faces Its Future Subscribe Latest Magazine Topics Podcasts…

Business

Digital Marketing DepotMay 7, 2025

4

7 ways to put behavioral marketing to work—starting now by Digital Marketing Depot

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Business