Apple News+ subscription growth blows away major media sites

Apple News+ subscription growth
Since Apple News+ launched in March 2019, its subscription growth has been impressive.
Photo: Apple

The Apple News+ service is growing its subscription rate about four times as fast as major news sites like The New York Times and The Wall Street Journal, according to a new report.

Hey, when you sell the hardware, you have an advantage in attracting users’ eyeballs to content, too, right?

Apple News+ subscription growth rate much faster than major news sites

A new report from Consumer Intelligence Research Partners (CIRP) shows Apple News+ growing its subscription rate about four times as fast as major news sites are.

CIRP showed Apple increased its News+ subscriptions in the United States from 15% to 24% between 2020 to 2024, a 9% increase. In that same period, The New York Times and The Washington Post managed a 2% bump apiece and The Wall Street Journal managed a 3% increase.

The results come from data measuring how many Apple product buyers say they subscribe to the News+ service.

Apple News+ subscription growth
It’s easy to see at a glance how much faster Apple News+ subscriptions are growing than those of certain major news sites.
Photo: CIRP

CIRP also cited a report indicating that the Apple News+ partnership program is increasingly becoming a lifeline for news websites losing revenue, according to major publishers.

And as far as the growth of Apple News+ subscription growth is concerned, it may keep growing as long as the user install base for devices keeps growing.

“One-quarter of the US base of Apple customers represents tens of millions of users, an enormous audience relative to what individual media outlets can expect on their own,” CIRP noted.

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