Photo: Apple
The Apple News+ service is growing its subscription rate about four times as fast as major news sites like The New York Times and The Wall Street Journal, according to a new report.
Hey, when you sell the hardware, you have an advantage in attracting users’ eyeballs to content, too, right?
Apple News+ subscription growth rate much faster than major news sites
A new report from Consumer Intelligence Research Partners (CIRP) shows Apple News+ growing its subscription rate about four times as fast as major news sites are.
CIRP showed Apple increased its News+ subscriptions in the United States from 15% to 24% between 2020 to 2024, a 9% increase. In that same period, The New York Times and The Washington Post managed a 2% bump apiece and The Wall Street Journal managed a 3% increase.
The results come from data measuring how many Apple product buyers say they subscribe to the News+ service.
Photo: CIRP
CIRP also cited a report indicating that the Apple News+ partnership program is increasingly becoming a lifeline for news websites losing revenue, according to major publishers.
And as far as the growth of Apple News+ subscription growth is concerned, it may keep growing as long as the user install base for devices keeps growing.
“One-quarter of the US base of Apple customers represents tens of millions of users, an enormous audience relative to what individual media outlets can expect on their own,” CIRP noted.
