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Eli Blumenthal Senior Editor
Eli Blumenthal is a senior editor at CNET with a particular focus on covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.
Expertise 5G | Mobile networks | Wireless carriers | Phones | Tablets | Streaming devices | Streaming platforms | Mobile | Console gaming
CNET’s expert staff reviews and rates dozens of new products and services each month, building on more than a quarter century of expertise.
$65 per month for one line, $120 per month for four lines
Best Verizon plan for most people: Unlimited Welcome
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The upgrade pick for those who want faster 5G and hotspot data
Verizon Unlimited Plus
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Looking for a wireless plan from Verizon isn’t as simple as just going into a store or browsing online to pick one out. Verizon, like all of the major US carriers, offers a wide variety of different options even under the promise of “unlimited” talk, text and data. It’s within that promise that things can quickly get messy.
After a variety of changes over the years, Verizon today has three main unlimited plans, all with similar names but with different offerings and prices: Unlimited Welcome, Unlimited Plus and Unlimited Ultimate. Welcome can be considered the base, Plus the middle and Ultimate the high-end.
So which plan should you choose? Let’s break it down.
Read More: Our Guide to the Best Cell Phone Plans
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Verizon’s updated plans have replaced the carrier’s previous Welcome Unlimited offer with… one named Unlimited Welcome. While the names are flipped, the core offer is still largely the same: Streaming perks like the Disney Bundle are not included by default with this plan, no hotspot data is provided and you can’t hop on Verizon’s fastest 5G networks (which it calls Ultra Wideband). Instead, it will be more in line (if not slightly better) than the 4G LTE experience you’ve had for years.
Upgrading your phone while on this plan also might preclude you from getting Verizon’s best device deals.
You do get Verizon’s network for $65 per month for one or $120 a month for four lines, assuming you have automatic payments and paper-free billing set up (if not, it’s an extra $10 per line, per month). If you do want perks like the Disney bundle or Apple One, you can add them at $10 per month, per perk.
For most people who just want the base service, Welcome is probably more than enough. If you do need faster speed or hotspot data you can move those lines up to Unlimited Plus while keeping the rest on this cheaper option (what the carrier calls “mix and match”). The Plus plan offers many of the same capabilities as Welcome, but with the bonus of 30GB of high-speed hotspot data, the ability to connect to Verizon’s fastest Ultra Wideband 5G networks and the comfort of knowing your data won’t be slowed in very busy areas (think packed stadiums or arenas).
If you switch to Verizon and bring your own phone, the carrier will give you $180 back over 36 months. This amounts to a $5 monthly savings and is why the carrier’s website may show you different pricing. Those looking to save even more can combine the Welcome plan with Verizon’s other discounts for teachers, nurses, military and first responders. We cover those discounts here.
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Picking a wireless plan and carrier is an individualized process. What works for you and your family’s needs may be vastly different from your friends or neighbors. Even geographically, some areas have better AT&T coverage while others work best on Verizon or T-Mobile (and vice versa). The picks we make are based on over a decade of covering and evaluating wireless carriers, their offerings and their performance.
Since choosing a provider is unique, we focus on larger plans and the value they provide; as well as calling out ways you can test the different networks in your area for yourself so you can make the best pick.
As we covered in our other wireless guides, to get the best deal you need to make sure you have the coverage that you need. This makes it hard to give a blanket recommendation of any one carrier. T-Mobile’s service in New York may be excellent, but if you’re in rural Iowa, Verizon is more reliable.
While your mileage may vary, the good news is that these networks are growing and improving all the time, particularly as the three major players race to blanket the US with 5G. It’s quite possible that you left a network complaining about its sparse service a decade ago, but now it’s beefed itself up because of that race to acquire customers.
If you know any friends or family in your area that already use the carrier you’re considering, ask about their experience. You could also go to a carrier’s store and see if they offer any free ways to try out the service before switching over, such as T-Mobile’s Network Pass. Verizon offers a similar 30-day “Test Drive” program, while the Cricket prepaid service has its own trial program that lets you sample parent AT&T’s network.
What about Unlimited Ultimate?
Verizon’s latest top plan, called Unlimited Ultimate, is its priciest. A single line runs $90 per month, while if you have four lines on an account it would be $55 for the Ultimate line each month (in both cases assuming you have automatic payments and paper-free billing enabled).
What you get for that price is access to Verizon’s fastest 5G networks, 60GB of high-speed hotspot data (double the amount offered to Plus users), international talk, text and data in over 210 countries as well as other perks like better offers and discounts on device upgrades.
For most people, this plan probably doesn’t add enough to justify the $25 price difference between Ultimate and Welcome. If you travel internationally regularly, this plan might make more sense than Plus, as you’d probably be spending the $10-per-month difference on Verizon’s TravelPass perk for a few days of high-speed data abroad anyway.
The same goes for if you’re looking for the best deal on an upgrade and are already considering the Plus plan for faster 5G data access and hotspot. Some of Verizon’s best trade-in deals require Ultimate, and in those specific cases, the money you’d save on the better upgrade deal over three years could match up or offset the cost of paying more for the device and keeping a cheaper plan.
For most people, we’d recommend staying away from this plan. It’s likely too pricey for what you’re getting when Verizon has better options available.
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Xfinity and Spectrum internet
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What about cable companies?
Xfinity Mobile, Cox Mobile and Spectrum Mobile all run on Verizon’s network and could be options depending on where you live.
To get the best rates, you will need to have an internet package from the respective provider. Expect the value to vary: Spectrum’s plans start at $30 a month for its base unlimited plan, while Xfinity comes in at $40 per month and Cox’s plans start at $45 a month for a single line. That rate drops to $30 per line per month for two lines at Xfinity and Spectrum (so two lines run $60 a month) while four lines would be $100 monthly at Xfinity and $120 monthly at Spectrum. At Cox, you need to have four lines to get that $30 per line, per month rate.
The above is for the base unlimited plans. Xfinity and Spectrum also have different tiers of unlimited with more high-speed and hotspot data (what they each call “Unlimited Plus”). All three cable companies also offer shared data plans.
As mentioned above these prices require you to have home service from these providers. If you cancel your cable service, expect the bill to jump.
If you cut the cord and ditch Xfinity’s home services, for example, each mobile line will cost an additional $25 per month per line. For a family of four, that will jack your monthly bill from $120 a month to $220.
Do I need to change my Verizon plan when I upgrade my phone?
You don’t necessarily need to change plans when you upgrade your phone, but you may need to move plans if you want Verizon’s best deals.
Verizon has been reserving some of its best deals for those who are on its priciest plans. For example, its top iPhone 15 Pro deals generally require the priciest Unlimited Ultimate plan (and potentially for you to add a new line or switch from a different carrier).
Verizon has also been adding fees or raising rates on some of its older plans to encourage people to leave them for newer options.
Are there discounts to lower my Verizon bill?
Yes, Verizon offers a variety of discounts depending on your age, employer or profession. Nurses, teachers, military, first responders, college students and more can take advantage of various programs that could save you significant money on your bill. Florida residents can also save if they are over 55 years old.
It is worth noting that these discounts are often for the whole account. If you have three lines and one of those users is a nurse or a teacher, your whole family can benefit from the savings.
Some of these discounts have caps on the amount of lines that can benefit, so make sure to check the details when signing up. You can also see our story here for more details on the discounts offered.
