Business

6 Ways AI Could Disrupt Your Business

Ask these questions now to plan for the challenges ahead.

January 25, 2024

Pepino de Mar studio/Stocksy



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  • How can boards better understand the potential impacts of AI? The authors suggest six scenarios that all boards must consider — and then act upon — ranging from predicting extreme operational changes, to anticipating new strategic ways to compete, to foreseeing existential threats that could obviate one’s business.

    AI is a disruptive force with the potential to upend many established aspects of our economy. We believe boards can most effectively talk about AI by working through scenarios to understand how it impacts their business. AI is moving too quickly to take the conventional approach of commissioning a strategy team or a consultancy to bring solid data on trends to use for discussion. Instead, by driving a structured discussion that uses a range of scenarios for how AI can affect company culture and reshape your business, you can see future possibilities more clearly and develop appropriate plans to anticipate, and better yet, shape the direction ahead.


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      David Edelman is an executive adviser and a senior lecturer at Harvard Business School.


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      Vivek Sharma helps build profitable businesses through digital technology and data science. He is an Adjunct Professor of data science at the University of Southern California. He serves on the boards of JetBlue Airways and Kaiser Permanente.



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