Technology
Protected: The state of publisher audiences: Building stronger connections between publishers and Gen Z and young millennial audiences
Research Briefing: Podcast networks test generative AI tools for ad sales
February 1, 2024 • 5 min read
In this week’s Digiday+ Research Briefing, we examine how podcast networks are testing generative AI for ad sales, why publishers are hesitant to add their chatbots to OpenAI’s GPT Store, and how ad buyers are hoping competition among streaming ad sellers will spur more ad innovations, as seen in recent data from Digiday+ Research.
