Ulta 21 Days of Beauty Sale 2023: The Best Deals to Shop
Just in time for a spring beauty refresh, Ulta’s 21 Days of Beauty Sale 2023 is here. The mega-retailer is one of our favorite places to stock up on both drugstore and luxury beauty essentials all year long, but its annual blowout event is truly unmatched for scoring skin care and makeup essentials at incredible prices.
Here’s how it works: From Sunday, March 12 through Saturday, April 1, Ulta will be offering select products at (!!) 50% off. (That’s three full weeks of iconic products at half price.) The selection changes every day, meaning you’ll have to act quickly to snag your favorites. Plus, the retailer has already announced the majority of its markdowns so you can start planning what you want to score ahead of time.
With so much to sift through, setting a game plan can be a little intimidating. That’s where we come in: We combed through the retailer’s lineup and found the most exciting products to buy each day. Classics from Stila and Tarte are up for grabs, as are must-haves from Instagram favorites like Peach & Lily and ZitSticka. Bookmark this page, then discover what we’re prioritizing (and buying for ourselves) from Ulta’s 21 Days of Beauty Sale 2023.
Psst! Looking to score the biggest deals during Ulta’s 21 Days of Beauty Sale? We have Ulta promo codes that will make this month of savings even sweeter.
Sunday, March 12
The sale is starting off with a bang, with 50% off beauty shelf mainstays like Tarte’s Face Tape foundation and ZitSticka’s top-rated pimple patches. Since you’ll probably use both regularly, we highly recommend stocking up now. Also discounted: MAC, Peach & Lily, and It Cosmetics.
Tarte Face Tape Full Coverage Vegan Foundation
ZitSticka GOO GETTER Surface Zit Hydrocolloid Patch
Monday, March 13
Today’s deals might transform your entire morning routine. On top of an Elemis moisturizer with SPF and Urban Decay lipstick, you’ll also find pore-eliminating primers, eyeshadow palettes, and eye creams in the mix—many from women-owned beauty brands—all at half-off.
Elemis Pro-Collagen Marine Cream SPF 30
Urban Decay Cosmetics Vice Hydrating Lipstick
Tuesday, March 14
Time to update your beauty bag. Several glam essentials—including Nudestix bronzers, Dermablend’s setting powders, and dozens of skin care essentials are discounted today.
Nudestix Nudies Matte All-Over-Face Bronze Color
Dermablend Illuminating Banana Powder
Wednesday, March 15
Take your eye makeup game to the next level with Stila’s iconic Stay All Day liner and Lorac’s moody Noir palette. Favorites from the likes of Murad and Erborian are also discounted.
Stila Stay All Day Waterproof Liquid Eye Liner
Lorac Pro Palette Noir
Thursday, March 16
It’s a great day to target all of your skin concerns, considering plenty of products (including staples from StriVectin and SeroVital are half-off for a limited time). You can also score epic savings on Too Faced’s beloved lip plumper.
StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum
Too Faced Lip Injection Extreme Lip Plumper
Friday, March 17
Although there are fewer deals today, they’re all heavy hitters. We’re stocking up on rarely discounted Anastasia Beverly Hills brow gel, Lancôme fragrance, and Clarins serum while we have the chance, and we suggest you do the same.
Anastasia Beverly Hills Clear Brow Gel Lightweight Setter
Clarins Double Serum Firming & Smoothing Concentrate
Saturday, March 18
Legends only today. Ulta went ahead and put It Cosmetics’ best-selling Confidence in a Cream moisturizer, NuFace Trinity device, and Benefit blushes on sale at the same time—and considering they’re all a full 50% off, you might as well add this trio to cart.
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer
Nuface Mini+ Facial Toning Microcurrent Kit- Sandy Rose
Sunday, March 19
Another day, another beauty shelf slay. We’ve got our sights on Kiehl’s fan-favorite overnight serum and an Anastasia brow pencil to keep our arches in check. Today’s also a great time to focus on coverage, considering Estée Lauder’s Double Wear foundation is also on sale.
Kiehl’s Midnight Recovery Concentrate
Anastasia Beverly Hills Brow Wiz Ultra-Slim Retractable Detail Pencil With Spoolie
Monday, March 20
Cosrx is one of our go-to brands for affordable skin care products, and its cult-favorite pimple patches are half off today only. Also coming in clutch is Kopari’s gel sunscreen with SPF 50, which will provide sun protection and an overall glow.
CosRX Acne Pimple Master Patches
Kopari Beauty Sun Shield Body Glow Gel SPF 50
Tuesday, March 21
Whether you go with First Aid Beauty’s KP Smoothing body lotion or BareMinerals’ Gen Nude blush, you’ll walk away from Wednesday’s sales with flawless-looking skin. Today is also dedicated to women-owned brands: Indie Lee, Meaningful Beauty, Juice Beauty, BeautyBio, and Keys Soulcare are discounted, too.
First Aid Beauty KP Smoothing Body Lotion with 10% AHA
BareMinerals Gen Nude Powder Blush
Wednesday, March 22
Treat yourself to a self-care day with 50% off rejuvenating gems like Foreo’s Bear device (and serum) and Origins’ tinted moisturizer. Live Tinted’s viral Hue Stick and Jaclyn Cosmetics’ bronzer round out today’s markdowns in the makeup department.
Foreo Bear Mini Facial Toning Device
Live Tinted Huestick Multistick
Thursday, March 23
Get your skin care game on lock with Dr. Brandt’s smoothing primer and Lancôme eye cream—then head over to the makeup department for similar discounts on Lime Crime lipsticks.
Dr. Brandt Pores No More Pore Refiner Primer
Lancôme Rénergie Lift Multi-Action Ultra Eye Cream
Friday, March 24
Today’s offerings are almost too good to be true. We’re talking deals on Too Faced Mascara (great if you missed the first round) and Clinique perfume, plus discounts on Murad’s exfoliating cleanser. Go get ’em.
Too Faced Better Than Sex Volumizing & Lengthening Mascara
Murad AHA/BHA Exfoliating Cleanser
Saturday, March 25
Finish your morning beat with a top-rated brow pencil and fluffy brushes made just for Ulta—all at 50% off, of course.
Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil
IT Brushes For Ulta Airbrush Blurring Foundation Brush #101
Sunday, March 26
The category is: full glam. If you’re hoping to plump up your lips, you won’t do much better than Tarte’s Maracuja Juicy Lip Plumping Gloss. And, for a crease-free base, MAC’s Prime Fix+ Primer and Setting Spray has your back.
Tarte Maracuja Juicy Lip Plumping Gloss
MAC Prep + Prime Fix+ Primer and Setting Spray
Monday, March 27
Skin care enthusiasts, today is for you. There’s everything from a rose-infused toner and firming gels to sunscreens galore. Don’t miss the deals on eyeliners, matte lipsticks, and powder foundations too.
Fresh Rose Deep Hydration Facial Toner
Peter Thomas Roth FIRMx Peeling Gel
Tuesday, March 28
Hydration is the name of the game, thanks to Sunday Riley’s Ice Ceramide Moisturizing Cream and L’Occitane’s Almond Shower Oil. If you’re trying to keep your brows healthy and full, you can also pick up GrandeBrow’s serum.
Sunday Riley Ice Ceramide Moisturizing Cream
Grande Cosmetics GrandeBROW Brow Enhancing Serum
Wednesday, March 29
PMD’s Microderm tool (formulated especially for pesky blackheads) and Dermalogica’s daily cleanser with glycolic acid are up for grabs for 50% off each today.
PMD Personal Microderm Classic Microdermabrasion Tool
Dermalogica Daily Glycolic Cleanser
Thursday, March 30
We need only the slightest excuse to stock up on more gentle cleansers and pore-minimizing primers—and lo and behold, some of the best are on mega-sale today. Thanks, Ulta!
Philosophy Purity Made Simple One-Step Facial Cleanser
Benefit Cosmetics The POREfessional Pore Minimizing Primer
Friday, March 31
With only one day left of the sale, the discounted skin care picks are unsurprisingly good. Grab a skin-quenching moisturizer from Tula and First Aid Beauty’s exfoliating ingrown hair pads for less than $20.
Tula 24-7 Moisture Hydrating Day & Night Cream
First Aid Beauty Ingrown Hair Pads with BHA & AHA
Saturday, April 1
As expected, the sale is going out with a bang. Our final picks? Lancôme’s Lash Idole Mascara, Strivectin’s Tighten and Lift Neck Serum Roller, and Tarte’s Shape Tape Concealer.