Technology
Protected: Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack
Sponsored by Klaviyo • March 20, 2024 • 12 min read •
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01
Play 1: Define the ‘present state’ and ‘needed state’ of the martech stack
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02
Play 2: Identify core requirements and business goals for the audit outcom
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03
Play 3: Create and issue a request for proposals
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04
Play 4: Create an implementation plan before vendor selection
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05
Play 5: Evaluate RFP responses and select a vendor
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06
Play 6: Plan to measure the outcomes of the martech stack audit and refinement
https://digiday.com/?p=538664
-
01
Play 1: Define the ‘present state’ and ‘needed state’ of the martech stack
-
02
Play 2: Identify core requirements and business goals for the audit outcom
-
03
Play 3: Create and issue a request for proposals
-
04
Play 4: Create an implementation plan before vendor selection
-
05
Play 5: Evaluate RFP responses and select a vendor
-
06
Play 6: Plan to measure the outcomes of the martech stack audit and refinement
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