Antoinette Siu
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Technology
Uncertainty over TikTok’s U.S. future splinters creators and agencies
By Antoinette Siu • December 20, 2024 • Ivy Liu With TikTok’s potential U.S. looming ban as early as January,…
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Technology
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
By Antoinette Siu • October 22, 2024 • Ivy Liu There is more room on the big(ger) screen for creators…
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Technology
Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends
By Antoinette Siu • August 9, 2024 • Speed is of the essence for modern agencies in a world where…
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Technology
Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO
By Antoinette Siu • July 11, 2024 • Ivy Liu Influencer marketing company CreatorIQ has hired marketing software and web…
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Technology
Why media agencies are developing finance-based marketing and business intelligence expertise
By Antoinette Siu • July 10, 2024 • Ivy Liu With greater economic pressures and competition from consultancies that doesn’t…
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Technology
Goodway Group quietly laid off employees in 2 ‘rounds’ as it restructures to find future growth
Editor’s note: this story has been updated to include Goodway Group CEO Jay Friedman’s response. Digital media agency Goodway Group…
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Technology
Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts
By Antoinette Siu • May 9, 2024 • Ivy Liu As matters of diversity, equity and inclusion struggle to maintain…
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Technology
CG Life doubles in size by buying a digital shop to expand its health and sciences targeting
By Antoinette Siu • April 11, 2024 • 3 min read • Ivy Liu Integrated agency CG Life on Tuesday acquired digital…
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Technology
How media agencies are shifting toward generative AI content in influencer marketing
By Antoinette Siu • March 26, 2024 • 5 min read • Ivy Liu There is a shift happening in influencer marketing…
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Technology
How agencies are tackling growing sports media fragmentation
By Antoinette Siu • February 23, 2024 • 4 min read • Ivy Liu Sports media investments are rising as the fragmented…
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