Antoinette Siu
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Technology
The TikTok ban is reshaping creator recruitment and agency best practices on social media
While TikTok’s status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators…
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Technology
Uncertainty over TikTok’s U.S. future splinters creators and agencies
By Antoinette Siu • December 20, 2024 • Ivy Liu With TikTok’s potential U.S. looming ban as early as January,…
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Technology
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
By Antoinette Siu • October 22, 2024 • Ivy Liu There is more room on the big(ger) screen for creators…
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Technology
Digitas’ media chief Megan Jones on adapting to the speed of AI and social trends
By Antoinette Siu • August 9, 2024 • Speed is of the essence for modern agencies in a world where…
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Technology
Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO
By Antoinette Siu • July 11, 2024 • Ivy Liu Influencer marketing company CreatorIQ has hired marketing software and web…
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Technology
Why media agencies are developing finance-based marketing and business intelligence expertise
By Antoinette Siu • July 10, 2024 • Ivy Liu With greater economic pressures and competition from consultancies that doesn’t…
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Technology
Goodway Group quietly laid off employees in 2 ‘rounds’ as it restructures to find future growth
Editor’s note: this story has been updated to include Goodway Group CEO Jay Friedman’s response. Digital media agency Goodway Group…
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Technology
Indie agency Boathouse creates supplier diversity program as agencies expand external DEI efforts
By Antoinette Siu • May 9, 2024 • Ivy Liu As matters of diversity, equity and inclusion struggle to maintain…
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Technology
CG Life doubles in size by buying a digital shop to expand its health and sciences targeting
By Antoinette Siu • April 11, 2024 • 3 min read • Ivy Liu Integrated agency CG Life on Tuesday acquired digital…
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Technology
How media agencies are shifting toward generative AI content in influencer marketing
By Antoinette Siu • March 26, 2024 • 5 min read • Ivy Liu There is a shift happening in influencer marketing…
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