Antoinette Siu
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Technology
CG Life doubles in size by buying a digital shop to expand its health and sciences targeting
By Antoinette Siu • April 11, 2024 • 3 min read • Ivy Liu Integrated agency CG Life on Tuesday acquired digital…
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Technology
How media agencies are shifting toward generative AI content in influencer marketing
By Antoinette Siu • March 26, 2024 • 5 min read • Ivy Liu There is a shift happening in influencer marketing…
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Technology
How agencies are tackling growing sports media fragmentation
By Antoinette Siu • February 23, 2024 • 4 min read • Ivy Liu Sports media investments are rising as the fragmented…
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Technology
NP Digital acquires agency REBL House to combine creative and data capabilities
By Antoinette Siu • January 31, 2024 • 3 min read • Performance marketing agency NP Digital this week is finalizing its…
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