Antoinette Siu
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Technology
Don’t call it a comeback: How agencies are navigating economic recovery with their clients
Recovering from economic downturns varies significantly depending on the type of media agency and its clients’ business. But agencies and…
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Technology
Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges
Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new…
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Technology
CES 2023 brings focus to clean rooms and attention metrics at the C Space
January 6, 2023 | By Antoinette Siu Ivy Liu Electric quadcopters and earbuds that read your mind? Only at CES.…
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Technology
How agencies approached the metaverse in 2022, and what potential it holds for 2023
There is still significant debate on the eventuality of the metaverse. It might be too soon to declare 2022 as…
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Technology
As purpose-driven ads face challenges this holiday, could podcasting provide a lift?
Purpose-driven marketing may face growing challenges for the rest of this year as consumers wrestle with inflation and the ad…
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Technology
What are agencies getting right (and wrong) in DE&I? 4A’s Tangie Murray has an answer
It can be difficult to hold organizations accountable when it comes to diversity and inclusion, which is why the 4A’s…
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Technology
Media agencies say investing in employee mental health can boost business
Nearly three years into the pandemic, media agencies are noticing their employee mental health programs can help drive business. During…
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Technology
Why marketers see audio as a ‘strong format’ worth investing in next year
At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the…
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Technology
La Asociación Nacional de Anunciantes crea un programa educativo para combatir la incitación al odio en Internet
La Asociación Nacional de Anunciantes, conocida como ANA por sus siglas en inglés, continua su esfuerzo por abordar y combatir…
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Technology
The Rundown: Travel, entertainment ad spend expected to remain strong in 2022, while early pandemic trends drop off
The travel and entertainment industries are slowly bouncing back nearly three years after the global pandemic hit and punished them…
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