Chris Wood
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Business
Zeta Global unveils connected mobile experience and AI agents
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QR code alternative introduces shoppable video ad tool
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The latest jobs in martech
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CTV viewership rebounds to near pandemic-era levels
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2024 elections playbook works for brands too
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Playable ads and longer campaigns gain traction in mobile gaming
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IAB Podcast Upfront highlights rebounding audiences and increased innovation
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How True Classic uses post-purchase experiences to increase revenue
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Adtech’s approaches to greener marketing
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Internet advertising up 7.3%, reaching record high in U.S.
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