Chris Wood
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Business
Habu releases new data clean room enhancements
This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake…
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Business
Salesforce unveils Einstein GPT
Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The announcement…
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Business
IAB Tech Lab launches first clean room standards
IAB Tech Lab today announced the launch of its Data Clean Room (DCR) Standards portfolio, which includes the release of…
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Business
How CTV can deliver market research for B2B marketers
Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced…
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Business
How Booksy used DAM to organize their digital asset production
Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many…
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Business
Roku introduces branded HD and 4K TVs
At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets will be available to…
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Business
2023 Predictions: Retail media networks
Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have…
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Business
How to sharpen your B2B marketing experience strategy
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why…
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Business
3 steps to building an effective martech stack
Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack.…
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Business
Why marketers are replacing foundational martech
“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech…
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