Kayleigh Barber
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Technology
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
This week’s Media Briefing looks at the state of churn in publishers’ subscription businesses in light of the economic climate…
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Technology
Axios Pro generated $2 million in 2022 with more than 3K paid subscribers
January 20, 2023 | By Kayleigh Barber Ivy Liu Axios launched its subscription business, Axios Pro, in January 2022 and…
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Technology
How Betches Media is using short form, vertical video to continue growing in 2023
January 17, 2023 | By Kayleigh Barber Ivy Liu Subscribe: Apple Podcasts • Stitcher • Spotify Many publishers pivoted to…
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Technology
DPS Recap: How Decrypt’s Alanna Roazzi-Laforet is selling advertisers on blockchain-based branded content
Considering the collapse of the crypto market, some publishers and advertisers might be wondering whether it’s still worth investing in…
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‘It takes ingenuity to survive’: How The Daily Beast’s Mia Libby is bracing for an economic slowdown
This episode marks the first of a four-part series on the Digiday Podcast, which explores how media CROs are leading…
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Token to play
Sponsored How live sports data is changing the game for advertisers Josh Linforth, Managing Director – Media & Engagement at…
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Technology
‘The juice is not always worth the squeeze’: Publishers evaluate cost-per-click pricing models in their commerce businesses
The first quarter of 2022 wasn’t the most successful for some publishers’ commerce businesses. But a few media companies are…
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Technology
How Front Office Sports is leveling up its branded content business through educational courses
Born out of a college class project in 2017, Front Office Sports is entering its fifth year with an eye…
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