Kayleigh Barber
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Technology
How Newsweek is pursuing audience and revenue growth this election year
By Kayleigh Barber • April 23, 2024 • 3 min read • Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election…
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Technology
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at…
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Technology
How Semafor’s Rachel Oppenheim is prioritizing predictability in the ad business
By Kayleigh Barber • April 5, 2024 • 3 min read • Ivy Liu This article is part of Digiday’s coverage of…
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Technology
How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business
By Kayleigh Barber • March 27, 2024 • 4 min read • Ivy Liu This article is part of Digiday’s coverage of…
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Technology
Media buyers don’t want to pay extra for publishers’ first-party data
By Kayleigh Barber • March 25, 2024 • 5 min read • Ivy Liu Amid the early stages of cookie deprecation, media…
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Technology
Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Another Digiday Publishing…
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Q4’s stasis provided a launchpad for publishers’ Q1 advertising businesses
By Kayleigh Barber • March 12, 2024 • 5 min read • Ivy Liu The fourth quarter of 2023 wasn’t so bad…
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Technology
‘MFA should stand for made-for-arbitrage’: An oral history of the murky made-for-advertising crusade
But between the confusing nature of the term “made-for-advertising” and the fact that there is not a universally shared set…
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Technology
Media Briefing: Publishers’ Q4 earnings paint a gloomy picture of 2023
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at…
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Technology
How Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry level
By Kayleigh Barber • February 20, 2024 • 4 min read • Subscribe: Apple Podcasts • Stitcher • Spotify Following an on-stage…
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