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Technology
Industry vets’ dos and don’ts to managing chaos when ‘attention is essentially on clearance’
By Kristina Monllos • April 28, 2025 • Ivy Liu It’s difficult to know how marketers should manage this current…
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Technology
Confessions of a senior creative on why advertising can’t let originality die
By Kristina Monllos • April 11, 2025 • This article is part of our Confessions series, in which we trade…
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Technology
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
By Kristina Monllos • April 3, 2025 • Ivy Liu Brands that are closely tied to public figures are tricky.…
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Technology
As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
By Kristina Monllos • March 7, 2025 • Ivy Liu Digiday is at SXSW giving you the latest industry news…
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Technology
Inside Doritos’ ‘creator-led’ marketing strategy
By Kristina Monllos • February 12, 2025 • Ivy Liu This story is part of Digiday’s annual coverage of the…
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Technology
Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
By Kristina Monllos • February 10, 2025 • Ivy Liu There’s a certain early aughts sensibility — think bro-y humor,…
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Technology
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
By Kristina Monllos • January 31, 2025 • The pendulum is starting to swing back to brand and a rethink…
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Technology
Why the Sundance Film Festival is becoming more important for marketers
By Kristina Monllos • January 24, 2025 • Ivy Liu As the 41st annual Sundance Film Festival kicks off in…
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Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
By Kristina Monllos • January 21, 2025 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+…
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Technology
Why early generative AI ads aren’t working and how creatives will shift to integrate the tech into their work
By Kristina Monllos • January 1, 2025 • Ivy Liu Marketers are faithfully obsessed with the shiny new thing when…
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